MarketEntryLeaders.com
Streamlining Market Entry and Investment Attraction with AI Tools, Toolkits and Tutorials
Leadership Characteristics - Risk-Tolerant, Pragmatic, People-Oriented, Adaptive
​
-
As a Swainson's Hawk, you balance your pragmatic approach with your focus on people, your comfort with risk, and your adaptability. In a new market, you'd be quick to make decisions based on the current scenario, value your team's insights, and stay open to adjusting your strategies based on market feedback.
​​
-
Swainson's Hawks are pragmatic leaders who prioritize the needs of their team. Their flexibility and adaptability are assets, but their readiness to take risks might sometimes lead them to overlook long-term objectives or underestimate risks, which could jeopardize stability.
Swainson's Hawk SWOT Assessment
Swainson's Hawk Coaching Tips
Early Bird Catches the Worm
A Swainson’s Hawk profile exemplifies a risk-tolerant, pragmatic, people-oriented, and adaptive leadership style, perfect for navigating the complexities of market entry strategy. This leader embraces calculated risks, values practical and efficient solutions, and leverages their strong interpersonal skills to forge essential partnerships. Their adaptability ensures they can pivot and adjust strategies in response to shifting market dynamics, providing a competitive edge.
​
When a Swainson’s Hawk leader embarks on a market entry strategy, they rely on meticulous research, strategic relationship-building, and a dynamic approach to resource allocation and implementation. Their people-oriented nature helps them build trust and collaboration, while their pragmatic outlook keeps the strategy grounded in reality. Here are ten tailored tips to guide a Swainson’s Hawk through the market entry process.
Strategy Tips
1. Comprehensive Market Research
-
Advice: Embrace your risk-tolerant nature by exploring innovative research methods and data sources. Engage directly with potential customers and stakeholders to gather firsthand insights.
-
Outcome: A thorough and nuanced understanding of the market landscape, providing a solid foundation for strategic decisions.
​
2. Regulatory Analysis
-
Advice: Use your pragmatic approach to break down complex regulations into manageable steps. Collaborate with local legal experts to ensure all bases are covered.
-
Outcome: A streamlined compliance process that mitigates legal risks and facilitates a smooth market entry.
​
3. In-depth Competitor Analysis
-
Advice: Leverage your adaptive mindset to continuously monitor competitors and stay ahead of industry trends. Use competitive intelligence to identify and exploit market gaps.
-
Outcome: A strategic advantage that positions your business to outperform competitors and capture market share.
​
4. Effective Market Segmentation
-
Advice: Utilize your people-oriented skills to deeply understand customer segments. Tailor your approach to address the specific needs and preferences of each segment.
-
Outcome: Highly targeted marketing efforts that resonate with key customer groups, driving engagement and loyalty.
​
5. Building Local Partnerships
-
Advice: Use your strong interpersonal skills to build and nurture relationships with local businesses and influencers. Focus on creating mutually beneficial partnerships.
-
Outcome: Enhanced credibility and support within the local market, accelerating your entry and establishing a robust presence.
​
6. Robust Business Plan Development
-
Advice: Apply your pragmatic nature to develop a clear, actionable business plan that outlines your strategy, goals, and financial projections. Involve key team members to ensure alignment.
-
Outcome: A well-structured plan that serves as a flightpath for success and secures buy-in from stakeholders.
​
7. Strategic Resource Allocation
-
Advice: Allocate resources strategically, prioritizing initiatives that offer the highest potential return. Be flexible and ready to reallocate resources as needed.
-
Outcome: Efficient use of resources that supports sustainable growth and maximizes return on investment.
​
8. Targeted Marketing Strategy
-
Advice: Develop a multi-channel marketing strategy that leverages both digital and traditional media. Focus on building strong, people-oriented messaging that connects with your audience.
-
Outcome: Increased brand awareness and customer engagement, leading to successful market penetration.
​
9. Implementation Plan
-
Advice: Create a detailed, step-by-step implementation plan. Use your adaptive skills to anticipate potential obstacles and develop contingency plans.
-
Outcome: A smooth and coordinated market entry that minimizes disruptions and ensures timely execution.
​
10. Continuous Monitoring and Evaluation
-
Advice: Implement a robust monitoring and evaluation system. Use your risk-tolerant approach to experiment and iterate based on performance data.
-
Outcome: Continuous improvement of your market entry strategy, ensuring long-term success and adaptability to changing conditions.
Motivational Tweet
Just like a Swainson’s Hawk on its long migration, your market entry journey demands preparation, adaptability, and courage. Each strategic move is a flap of your wings towards success. Embrace change, trust your instincts, and build strong alliances. Your risk tolerance and pragmatism will guide you through challenges, ensuring you soar above them. Stay focused, resilient, and confident in your path. Happy soaring!
In the ever-changing business landscape, your leadership traits are your greatest assets. Adapt swiftly, connect deeply, and execute with precision. As you navigate new markets, let each milestone reflect your strategic foresight and determination. Keep flying high and believe in your journey!
C-Suite Collaboration Tips
Alliance of the Skies
In the world of C-suite collaboration, the blend of leadership styles can significantly enhance the success of a market entry strategy. The Swainson’s Hawk, known for its risk tolerance, pragmatism, people-oriented nature, and adaptability, pairs with the Whooping Crane, characterized by risk aversion, visionary thinking, process orientation, and determination. To achieve a successful market entry, it's crucial for these leaders to understand each other's strengths and find ways to harmonize their efforts.
​
By recognizing and leveraging each other's unique approaches, the Swainson’s Hawk and the Whooping Crane can create a powerful partnership. The Swainson's Hawk’s pragmatic and adaptive strategies can balance the Whooping Crane’s visionary and process-oriented methods, ensuring a comprehensive and effective market entry. Here are ten tips tailored to guide a Swainson’s Hawk through this collaborative journey, each relating to a crucial step in the market entry process.
Strategy Collaboration Tips
1. Joint Market Research
-
Advice: Use your risk-tolerant nature to explore unconventional research methods while working with the Whooping Crane to ensure a thorough, data-driven approach.
-
Outcome: A comprehensive market understanding that combines innovative insights with solid data analysis.
2. Collaborative Regulatory Analysis
-
Advice: Approach regulatory challenges with your pragmatic mindset, ensuring compliance while the Whooping Crane ensures detailed adherence to processes.
-
Outcome: A balanced regulatory strategy that minimizes risk and ensures smooth compliance.
3. Synergistic Competitor Analysis
-
Advice: Leverage your adaptability to respond quickly to competitor actions, while the Whooping Crane focuses on long-term strategic positioning.
-
Outcome: An agile and forward-thinking competitive strategy that addresses both immediate and future challenges.
4. Effective Market Segmentation
-
Advice: Use your people-oriented skills to understand customer needs and preferences, while the Whooping Crane applies a strategic vision for future market trends.
-
Outcome: Market segmentation that is both immediately impactful and aligned with long-term growth.
5. Building Strong Local Partnerships
-
Advice: Utilize your interpersonal strengths to build strong, trusting relationships with local partners, and let the Whooping Crane ensure these partnerships are formalized with clear terms.
-
Outcome: Solid and well-defined local partnerships that enhance market entry success.
6. Integrated Business Plan Development
-
Advice: Create a pragmatic, action-oriented business plan with input from the Whooping Crane to include visionary goals and detailed processes.
-
Outcome: A comprehensive business plan that is both practical and forward-looking, guiding the company effectively.
7. Strategic Resource Allocation
-
Advice: Allocate resources based on immediate market needs and practical considerations, while the Whooping Crane ensures alignment with long-term strategic goals.
-
Outcome: Efficient resource allocation that supports both short-term operations and long-term objectives.
8. Coordinated Marketing Strategy
-
Advice: Develop a marketing strategy that includes your targeted, people-oriented campaigns and the Whooping Crane’s visionary branding efforts.
-
Outcome: A robust marketing strategy that maximizes brand awareness and market penetration.
9. Seamless Implementation Plan
-
Advice: Create a flexible implementation plan that can adapt to changes, while the Whooping Crane ensures processes are meticulously followed and timelines are met.
-
Outcome: An implementation that is both adaptable and process-driven, ensuring timely market entry.
10. Continuous Monitoring and Evaluation
-
Advice: Handle real-time monitoring and quick adjustments with your adaptive skills, while the Whooping Crane focuses on detailed evaluations and long-term improvements.
-
Outcome: A comprehensive monitoring and evaluation system that ensures continuous improvement and adaptability.
​
Motivational Tweet
In the vast expanse of market opportunities, the collaboration between a Swainson’s Hawk and a Whooping Crane is akin to a perfect migratory partnership. The Swainson's Hawk's risk tolerance and pragmatism blend seamlessly with the Whooping Crane's visionary foresight and process-driven determination. This synergy ensures that each strategic decision is balanced, well-informed, and dynamically executed. Together, you can navigate complexities, mitigate risks, and seize opportunities with precision and confidence.
​
Harness the strengths of both profiles to create a powerful alliance. Let the Swainson's Hawk’s adaptability and people-oriented approach forge strong relationships and swift adaptations, while the Whooping Crane’s meticulous planning and visionary insights provide a clear path forward. In this alliance, your combined efforts will lead to successful market entry and sustainable growth. Embrace the journey, trust in your collaboration, and watch your ventures soar to new heights.
Swainson's Hawk ChatGPT Prompts
Swainson's Hawk
Market Entry Strategy AI Toolkit
ChatGPT Prompt Book
Copy, customise and paste the following Swainson's Hawk prompts into ChatGPT to generate profile specific market entry strategic insights.
User instructions
​These ChatGPT prompts involve three simple actions:
1. Customise the prompt
2. Submit the prompt into ChatGPT (desktop or mobile app voice mode)
3. Copy or download the output
​
Protect your Data
​
It is important to protect your data when using ChatGPT by not entering any confidential or commercially sensitive information unless you subscribe to a package that does not use your data for OpenAI training purposes. You may wish to visit the ChatGPT Data Control Settings and switch off the Model Improvement so that the data you submit is not used by OpenAI for training or you can anonymise or generalise the date you submit. If you haven’t already updated your company’s data protection policy to account for the use of generative AI it is worth prioritising this to prevent the disclosure of commercially sensitive data by employees.
ChatGPT Top Tips
​
1. Use the same Chat for each Market Entry Project Profile but different ChatGPT Chats if you change your Market Entry Project Profile to avoid confusing ChatGPT.
2. ChatGPT prompt engineering best practice is to be detailed and specific. The more specific the prompt the better the output from my experience.
3. Complex tasks need to be broken down and follow-up prompts are generally required to improve the output. It’s an iterative process.
4. Command ChatGPT to download files with your output including PowerPoint but download as you go along as the download links can expire quite quickly.
5. Refine the design of the output from the downloaded PowerPoint slides to conform to your brand guidelines.
Disclaimer
​
The market entry strategy prompts and information provided by ChatGPT on this website are intended for informational purposes only and should not be construed as professional advice. While we strive to ensure accuracy and relevance, the dynamic nature of market conditions and individual business contexts means that the prompts and guidance may not be applicable to every situation. Users are encouraged to conduct their own research and consult with qualified professionals before making any business decisions. We do not accept any liability for losses or damages arising from the use of the information provided.
Market Entry Project Profile
Customise the following Market Entry Project Profile template. Greenfield Direct Investment refers to the establishment of a new business operation in a new market often by setting up a subsidiary. This Profile will inform many of the subsequent prompts.
​
-
Business model: [summarise your business model in 100 words]
-
International expansion drivers: [identify 5-10 drivers in bullet point format]
-
Market Entry Model - Greenfield Direct Investment functions: [e.g. sales, services, R&D etc]
-
Home market: [enter HQ country location]
-
Target market profile: [enter the name or type of market you are targeting]
Additional Market Entry Project Profile Characteristics
Complete the following Additional Market Entry Project Profile Characteristics to be used in a number of the subsequent prompts. This will help you to generate more detailed insights. You may wish to revise these characteristics to customise this further.
-
Sector: [INSERT]
-
Sub-sector: [INSERT]
-
Value proposition: [INSERT]
-
Novel product/service: Yes /No
-
Business model type: [e.g. B2B]
-
Previous international expansion experience: Yes /No
-
Capital structure: [INSERT]
-
Fundraising stage: [INSERT]
-
Revenue generating: Yes /No
-
Registered patents: Yes /No
-
Investment scale: [INSERT]
-
R&D intensive: Yes /No
-
Net Zero commitment: Yes /No
-
Community engagement track record: Yes /No
-
Internationally mobile: Yes /No
-
Partnership history: Yes /No
-
Strategic objectives:  [INSERT]
-
Competitive advantage: [INSERT]
-
International expansion needs: [INSERT]
-
International expansion preferences: [INSERT]
-
International expansion challenges: [INSERT]
1. Market Entry Leader Profile SWOT Analysis
PROMPT
​
"Create a five-column table illustrating the strengths, weaknesses, opportunities and threats of the Swainson's Hawk (Risk-tolerant, pragmatic, people-oriented, adaptive) profile in relation to market entry strategy.  
Column 1: Leadership Characteristic  
Column 2: Strength  
Column 3: Weakness  
Column 3: Opportunity  
Column 4: Threat  
 
This table should be informed by the Market Entry Project Profile and ten market entry strategy steps:  
 
Market Entry Project Profile:  [INSERT]
​
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation. 25 words per cell.” 
 
PROMPT 
 
“Make this table more tailored to the Market Entry Project Profile and ten Market Entry Strategy Steps. Show the output in a table format in the Chat and also include a PowerPoint file download link.”  
Leadership Related Reasons for Market Entry Strategy Failure
PROMPT
"Create a seven-column table showing how the leadership styles of the Swainson's Hawk (Risk-tolerant, pragmatic, people-oriented, adaptive) profile and Whooping Crane (Risk-averse, visionary, process-oriented, determined) can influence each step of the market entry process resulting in the failure of this Greenfield Direct Investment. Columns 3 and 4 should illustrate how the Swainson's Hawk characteristic in Column 2 can result in failure. Columns 6 and 7 should illustrate how the Whooping Crane characteristic in Column 5 can result in failure.   
 
Column 1: Market Entry Strategy Steps  
Column 2: Swainson's Hawk Characteristic  
Column 3: Swainson's Hawk Strategic Bias  
Column 4: Consequences of Strategic Bias  
Column 5: Whooping Crane Characteristic  
Column 6: Whooping Crane Strategic Bias  
Column 7: Consequences of Strategic Bias  
 
This table should be informed by the Market Entry Project Profile, Additional Market Entry Project Profile Characteristics and ten Market Entry Strategy Steps: 
 
Market Entry Project Profile: [INSERT]
 
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
Additional Market Entry Project Profile Characteristics: [INSERT]
PROMPT 
 
"Make this table more tailored to the Market Entry Project Profile and Additional Market Entry Project Profile Characteristics. Show the output in a table format in the Chat and also include a PowerPoint file download link.”
​
User Note: ​You will need to scroll to the right of the ChatGPT output when copying and pasting into the template ppt file due to the number of columns in the table.​ 
Leadership Related Reasons for Market Entry Strategy Success
PROMPT
"Create a seven-column table showing how the leadership styles of the Swainson's Hawk (Risk-tolerant, pragmatic, people-oriented, adaptive) profile and Whooping Crane (Risk-averse, visionary, process-oriented, determined) profile can influence each step of the market entry process resulting in the success of this Greenfield Direct Investment. Columns 3 and 4 should illustrate how the Swainson's Hawk characteristic in Column 2 can result in success. Columns 6 and 7 should illustrate how the Whooping Crane characteristic in Column 5 can result in success.   
 
Column 1: Market Entry Strategy Steps  
Column 2: Swainson's Hawk Characteristic  
Column 3: Swainson's Hawk Leadership – Strategy Alignment  
Column 4: Contribution of Leadership – Strategy Alignment to Success  
Column 5: Whooping Crane Leadership Characteristic  
Column 6: Whooping Crane Leadership – Strategy Alignment  
Column 7: Contribution of Leadership – Strategy Alignment to Success  
 
“This table should be informed by the Market Entry Project Profile, Additional Market Entry Project Profile Characteristics and Ten Market Entry Strategy Steps: 
 
Market Entry Project Profile: [INSERT]
Additional Market Entry Project Profile Characteristics: [INSERT]
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
PROMPT 
 
"Make this table more tailored to the Market Entry Project Profile and Additional Market Entry Project Profile Characteristics. Show the output in a table format in the Chat and also include a PowerPoint file download link.”  
​
User Note: ​You will need to scroll to the right of the ChatGPT output when copying and pasting into the template ppt file due to the number of columns in the table.​ 
Swainson's Hawk Strategy Guide Overview
PROMPT
​
“Create a four-column table providing bespoke market entry strategy guidance for these two contrasting Market Entry Leader CEO profiles in the form of a ten-step Greenfield Direct Investment market entry strategy guide for this Market Entry Project Profile. Maximum of 25 words per table cell. 
Column 1: Steps  
Column 2: Swainson's Hawk (Risk-tolerant, pragmatic, people-oriented, adaptive)  
Column 3: Whooping Crane (Risk-averse, visionary, process-oriented, determined)
Column 4: Activities to Harmonise Collaboration between the two Profiles.  
Market Entry Project Profile: Business model: [enter details]; International expansion drivers: [enter details]; Greenfield Direct Investment functions: [enter details]; Home market: [enter details]; Target market profile: [enter details] 
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
PROMPT 
"Make this table more insightful and tailored to the two Market Entry Leader CEO Profiles and the Market Entry Project Profile. Show the output in a table format in the Chat and also include a PowerPoint file download link.”
Swainson's Hawk [INSERT STRATEGY STEP] Strategy Guide
PROMPT 
“Create a four-column table for a [INSERT STRATEGY STEP] step in the Market Entry Strategy Leaders Guide specific to this Market Entry Project Profile and bespoke to the two Market Entry Leader Profiles using the following information providing suggestions for harmonising collaboration between the two different profile approaches. 
Column 1: Sub-section  
Column 2: Swainson's Hawk (Risk-tolerant, pragmatic, people-oriented, adaptive)  
Column 3: Whooping Crane (Risk-averse, visionary, process-oriented, determined)
Column 4: Activities to Harmonise Collaboration between the two Profiles 
Sub-sections:   
-
Rationale: (Max of 25 words)  
-
Objectives: (Max of 25 words)  
-
Key Indicators: (Max of 25 words)  
-
Key Insights: (Max of 25 words)  
-
Tips: (Max of 25 words)  
-
Potential Pitfalls: (Max of 25 words)  
-
Success Factors: (Max of 25 words)  
-
Workshop activities: (Insert 3 bullets)  
-
Outcomes: (Insert 3 bullets)  
Market Entry Project Profile: [INSERT]
Maximum of 25 words per table cell.” 
PROMPT 
"Make this table more insightful and tailored to the step, the two Market Entry Leader CEO Profiles and the Market Entry Project Profile. Show the output in a table format in the Chat. 25 words per cell. Include a PowerPoint file download link.”  
Strategy Workshop Template
Insert text in the red front square brackets​.
​​
PROMPT
​
Populate the square brackets in the following workshop template for the [copy and paste selected workshop activity from market entry strategy guide output] workshop activity listed in the Step [insert number and name of] table:​
​
Workshop Title​
[Workshop Description]​
​
Workshop Overview​
[Provide a brief overview of what the workshop will cover and the goals participants will achieve.]​
​
Agenda​
Introduction​
​
Welcome and Introductions​
Overview of Workshop Objectives​
Session 1: [Topic]​
​
Presentation/Discussion​
Hands-on Activity/Exercise​
Session 2: [Topic]​
​
Prompt continues​
​
Presentation/Discussion​
Hands-on Activity/Exercise​
Session 3: [Topic]​
​
Presentation/Discussion​
Hands-on Activity/Exercise​
Q&A and Wrap-up​
​
Addressing Participant Questions​
Recap of Key Learnings​
Next Steps and Resources​
​
Materials Needed​
[List of materials needed for the workshop, such as slides, handouts, pens, papers, etc.]​
​
Requirements​
[Any prerequisites or requirements for participants, such as prior knowledge, software installation, etc.]​
Best Practice Advice for Responsible Use of AI Personas
1. Define Clear Objectives:
-
Purpose: Clearly outline your objectives for creating and using AI personas. Whether for coaching, simulation, or conversational practice, having a defined purpose ensures your AI usage is focused and effective.
-
Benefit: This helps tailor interactions to meet specific needs and enhances the quality of your outcomes.
-
Action Step: Ask yourself, "What do I want to achieve with this AI interaction?"
2. Ensure Ethical Use:
-
Purpose: Always use AI personas ethically and respectfully. Avoid using AI to manipulate, deceive, or cause harm to others.
-
Benefit: Promotes trust and ensures AI is used as a force for good, aligning with broader societal values.
-
Action Step: Reflect on, "Is this use of AI respectful and ethical?"
3. Maintain Privacy and Confidentiality:
-
Purpose: Safeguard any personal or sensitive information shared during interactions with AI. Follow data privacy regulations and best practices.
-
Benefit: Protects user data and builds trust in the use of AI tools.
-
Action Step: Regularly review your data privacy practices.
4. Be Transparent:
-
Purpose: Clearly inform participants when they are interacting with an AI persona. Transparency helps manage expectations and ensures clarity.
-
Benefit: Prevents misunderstandings and fosters an honest environment for AI usage.
-
Action Step: Clearly state when AI is being used in interactions.
5. Use AI as a Supplement, Not a Substitute:
-
Purpose: Recognize that AI personas are tools to augment human capabilities and should not replace human judgment or professional advice.
-
Benefit: Ensures balanced usage of AI, leveraging its strengths while still valuing human expertise.
-
Action Step: Evaluate, "Am I using AI to enhance human input, not replace it?"
6. Regularly Review and Update AI Content:
-
Purpose: Continuously evaluate and refine the prompts and interactions to ensure they remain relevant, accurate, and aligned with current best practices.
-
Benefit: Keeps AI interactions current and effective, improving user experience and outcomes.
-
Action Step: Schedule regular reviews of your AI content.
7. Promote Inclusivity and Diversity:
-
Purpose: Design AI personas that are inclusive and considerate of diverse backgrounds and perspectives.
-
Benefit: Ensures AI interactions are respectful and relevant to a broad audience, enhancing accessibility and user satisfaction.
-
Action Step: Check, "Does my AI consider diverse perspectives?"
8. Encourage Critical Thinking:
-
Purpose: Think critically about the responses generated by AI and verify information from reliable sources.
-
Benefit: Promotes informed decision-making and prevents over-reliance on AI-generated content.
-
Action Step: Verify AI-generated information with trusted sources.
9. Monitor for Bias:
-
Purpose: Be vigilant about detecting and mitigating biases in AI responses. Continuously train and update AI models to recognize and avoid biased outputs.
-
Benefit: Ensures fairness and accuracy in AI interactions, fostering trust and equity.
-
Action Step: Regularly assess AI outputs for potential biases.
10. Provide Feedback Mechanisms:
-
Purpose: Implement channels for providing feedback on your AI interactions. Use this feedback to improve the AI personas and their responses.
-
Benefit: Enhances the quality of AI interactions and allows for continuous improvement based on user experiences.
-
Action Step: Set up easy-to-use feedback channels for AI interactions.
Implementation Tip:
-
Regular Audits: Conduct regular audits of AI interactions to ensure compliance with these best practices. Periodically review the ethical, privacy, and performance aspects of the AI personas to maintain high standards.
-
Action Step: Schedule and document regular audits of your AI systems.
By adhering to these best practices, you can responsibly leverage AI personas to enhance your conversational experiences while maintaining ethical standards and safeguarding privacy.
Market Entry Strategy Coach
Customise this prompt to create a market entry strategy coach and assign a name to the coach.
PROMPT
​
“Create a market entry strategy coach profile for a coach called [INSERT COACH NAME] with a background as a [INSERT COACH BACKGROUND TYPE PLUS ANY OTHER DETAIL] using the same format as the below example.
​
Elizabeth Cai – Big 3 Strategy Management Consultant for Scaleups
Bio:
Elizabeth Cai is a paramount figure in scaleup corporate strategy, hailing from a Big 3 consulting firm. With an MBA from an Ivy League institution and a dynamic 15-year trajectory in the scaleup ecosystem, she has played a pivotal role in catapulting three ventures to Unicorn status. Her proficiency lies in crafting and executing robust strategic plans, pioneering market expansion, and leveraging competitive analysis to drive sustainable growth. Elizabeth's acumen in transforming intricate business landscapes into structured, actionable strategies is lauded across the industry. Her signature approach combines strategic foresight with rigorous data analysis, ensuring that scaleups not only navigate but also lead in international markets. Her advisory has been instrumental for companies on the brink of exponential growth, seeking not just to compete but to redefine their sectors.
Style:
-
Strategic Innovation: Cultivates breakthrough growth strategies that propel scaleups into new markets and opportunities.
-
Data Mastery: Harnesses comprehensive data analytics to uncover insights that fuel informed, strategic decisions.
-
Agile Corporate Strategy: Brings a depth of knowledge in agile strategy development, vital for organizational evolution.
-
Market Expansion Excellence: Designs and implements agile market expansion strategies, masterminding competitive dominance.”
Five Coaching Questions and Ten Point Checklist
PROMPT 
 
“I am a scale-up CEO preparing to expand my company into a new international market.  Acting as my Market Entry Strategy Coach [INSERT COACH NAME] provide me with market entry strategy coaching advice for the Market Research Step.  
Deliver the advice to me in second person. Provide five questions, a ten-point action checklist and a summary coaching advice paragraph.  This coaching advice should be informed by the following information:
-
Ten-Step Market Entry Strategy Guide
-
Market Entry Project Profile
-
Additional Characteristics
-
Market Entry Strategy Coach Profile. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
​
PROMPT
​
Provide me with 4 key coaching tips to help me successfully undertake the [INSERT STRATEGY STEP] step as part of the overall ten market entry strategy steps.
Simulated Coaching Sessions Using a Single ChatGPT Chat
Simulate an AI coaching session between you and your coach to discuss each of the ten Market Entry Strategy Steps to help you develop a stronger strategy and increase your chances of success.  
PROMPT 
[INSERT MARKET ENTRY STRATEGY STEP] 
“Simulate a 1,000 word coaching conversation between you as “[INSERT COACH NAME]” (my Market Entry Strategy Coach) and me as “[INSERT YOUR NAME OR PSEUDONYM]” (the CEO of [INSERT HYPOTHETICAL COMPANY NAME]) focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step. 
This coaching conversation will form part of a series. Each session will focus on one of these 10 Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation. Ensure that the coaching advice is focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step and does not overlap with the other nine steps. 
Use a variety of coaching techniques based on [INSERT COACH NAME]’S bio and experience and the following written coaching question and email response that took place before this simulated coaching conversation: 
Start with this Pre-coaching session preparation question and response:  
[INSERT COACH NAME]: [INSERT COACHING QUESTION] 
Here is my response: 
[INSERT RESPONSE] 
Continue the simulated conversation focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step. When we reach the end of this conversation conclude by thanking me and invite me to schedule the next coaching conversation to discuss the [INSERT TARGET MARKET] [INSERT NEXT MARKET ENTRY STRATEGY STEP] step. 
This coaching conversation should be informed by the following information: 
-
Market Entry Project Profile: [INSERT] 
-
Additional Market Entry Project Profile Characteristics: [INSERT]
-
Market Entry Strategy Coach Profile: [INSERT] 
Simulated Coaching Sessions Using a Dual ChatGPT Chat
Simulate an AI coaching session between the CEO and coach using two ChatGPT Chats for the role play. Rename each Chat using the name of the character. This simulation involves briefing both Chats with an initial prompt, confirming that the two ChatGPT Chats understand, and then copying the output from the coach Chat to the CEO Chat and vice versa repeatedly until you wish to draw the session to a close. This generates a far more detailed simulated coaching session conversation than the Single Chat approach.  
PROMPT FOR CHAT (Coach) 
Act as [INSERT COACH NAME] (my Market Entry Strategy Coach). See below coach bio.  I will play the role of [INSERT CEO NAME/PSEUDONYM], the CEO of [INSERT HYPOTHETICAL COMPANY NAME], a [INSERT TARGET MARKET NAME/PROFILE] [INSERT TYPE OF COMPANY] planning to expand into [INSERT TARGET MARKET NAME/PROFILE]. See below Market Entry Project Profile and Additional Characteristics.  We will have an interactive coaching conversation. You will coach me on how to undertake [INSERT TARGET MARKET NAME/PROFILE] [INSERT MARKET ENTRY STRATEGY STEP]. I will respond to your questions and inputs. Do you understand? If yes, begin by asking me about my current understanding of [INSERT TOPIC RELEVANT TO THE MARKET ENTRY STEP]. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
PROMPT FOR CHAT (CEO) 
Act as [INSERT CEO NAME], the CEO of [INSERT HYPOTHETICAL COMPANY NAME] a [INSERT HOME MARKET] [INSERT TYPE OF COMPANY] planning to expand into [INSERT TARGET MARKET]. See below information.  I will play the role of [INSERT COACH NAME] your market entry strategy coach. See below my bio. Do you understand? If yes, I will begin. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
Simulation of C-Suite Disagreement
PROMPT
​
“Simulate a 1,000-word market entry strategy development discussion disagreement between two C-suite colleagues focused on the [INSERT MARKET ENTRY STRATEGY STEP] as they prepare to expand into the UK market. The objective of this exercise is to illustrate how contrasting leadership styles can cause friction and conflict in the strategy development process negatively impacting on the company’s chances of successful market entry. This dialogue should therefore be conflict based and remain unresolved. We will solve these conflicts in a follow up prompt by bringing in a coach.
​
The CEO has a Market Entry Leader Profile as a Swainson's Hawk whose leadership style is characterised as Risk-tolerant, pragmatic, people-oriented, adaptive.
The CTO has a Market Entry Leader Profile as a Whooping Crane whose leadership style is characterised as Risk-averse, visionary, process-oriented, determined.
This coaching conversation will form part of a series. Each session will focus on one of these 10 Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.
This coaching conversation should also be informed by the following information:
​
Market Entry Project Profile: [INSERT]
Additional Market Entry Project Profile Characteristics: [INSERT]
Coaching Resolution of the Disagreement
PROMPT
​
ChatGPT I want you to act as [INSERT COACH NAME], and review and analyse the issues and tension in this dialogue focused on [INSERT STRATEGY STEP]. This disagreement reflects their different styles of market entry leadership. You have been asked by [INSERT NAMES] to help resolve their conflict and harmonise their collaboration on the [INSERT STRATEGY STEP] by providing a roadmap using tools such as [EDIT AS REQUIRED] facilitated strategy sessions, phased market entry planning, joint management, regular communication and feedback loops, flexible but disciplined adaptation mechanisms, balanced scorecards, cross-functional leadership, and fostering a culture of respect and mutual collaboration. Provide your advice in the style of your Big 3 consultancy background. 1000 words max.
​
PROMPT (CHATGPT MOBILE APP VOICE MODE)
​
Coach:
​
“Hi ChatGPT. I want you to act as [INSERT COACH NAME]. It was very impressive to see how you could help [INSERT NAMES] to resolve the differences in leadership style. So reflecting on your experience of coaching them, what was your impression of them as a management team and what concerns do you still have about their ability to collaborate together to ensure a successful entry into the [INSERT TARGET MARKET] market?”
​
PROMPTS (CHATGPT MOBILE APP VOICE MODE)
​
[NOTE: CHANGE VOICE MODE TO DIFFERENT PERSONA]
​
CEO:
“Hi, ChatGPT. I want you now to act as [INSERT NAME], the CEO. One year has passed since your coaching sessions with [INSERT COACH NAME] and you have successfully collaborated, overcoming your differences with [INSERT NAME], the CTO, to establish your [INSERT GREENFIELD DIRECT INVESTMENT] in [INSERT TARGET MARKET]. How's it going, and what difference did [INSERT COACH NAME]'s coaching support make to your collaboration and market entry strategy development?”
[NOTE: CHANGE VOICE MODE TO DIFFERENT PERSONA]
​
CTO:
“Hi ChatGPT, I now want you to act as [INSERT NAME], the CTO. You and [INSERT NAME] looked like you were really struggling in the dialogue where you were a year ago. But from your perspective, how did [INSERT COACH NAME]’S coaching support help you to find a way to successfully collaborate? And what did you learn from this experience?”
Cast of Characters Voice Mode Prompts
PROMPT TEMPLATE:
Create a ChatGPT voice mode prompt to simulate a conversation with a [INSERT PERSONA] to help me with my [INSERT STRATEGY STEP]. I am the CEO of a scale up planning to expand into a new international market.
EXAMPLE PROMPTS FOR THE MARKET RESEARCH STRATEGY STEP
​
Local Market Analyst
​
“You are a local market analyst with extensive knowledge of [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. Our international expansion drivers include [INSERT]. I need your help to understand the local market dynamics, consumer behavior, and any potential challenges or opportunities we might face.
​
I have five conversation goals:
1. Gain insights into the local economic conditions and market trends.
2. Understand consumer preferences and behaviors in the target market.
3. Identify key competitors and their strategies.
4. Learn about regulatory and compliance requirements.
5. Assess potential risks and opportunities for our business.
Begin simulation”
Target Customer
​
“You are the [INSERT JOB TITLE] of a target customer at a [INSERT TYPE OF COMPANY] based in [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. I need your help to understand your preferences, buying habits and decision-making criteria, and any expectations you have for products/services in our category.
I have five conversation goals:
1. Understand the customer's preferences and pain points.
2. Learn about their buying habits and decision-making process.
3. Gauge their awareness and perception of similar products/services.
4. Identify factors that influence their purchasing decisions.
5. Gather feedback on potential product/service features and improvements.
Begin simulation.”
Venture Capitalist Partner
​
“You are a venture capitalist partner who has invested $5 million to finance the international expansion of my scaleup. My business model is [INSERT]. Our international expansion drivers include [INSERT]. I am the CEO of the scaleup, and we are planning to expand into [INSERT TARGET MARKET]. I need your insights and advice on our market research strategy to ensure successful expansion.
I have five conversation goals:
1. Validate the market research approach and methodology.
2. Gain insights into key market research metrics and data points.
3. Understand investor expectations for market entry success.
4. Discuss potential risks and mitigation strategies.
5. Align on strategic priorities and milestones.
Begin simulation”
​
Potential Sales Hire from Local Competitor
​
You are the head of sales at a local market competitor in [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. We are having a discreet conversation as I am considering hiring you to help with our market research and expansion efforts.
I have five conversation goals:
1. Understand the local market dynamics from a competitor's perspective.
2. Gain insights into effective sales strategies and customer preferences.
3. Discuss potential challenges and opportunities in the market.
4. Assess the feasibility and potential benefits of hiring the head of sales.
5. Maintain discretion and professionalism throughout the conversation.
Begin simulation”
​
Failed Market Entrant
​
You are the CEO of an international scaleup who attempted but failed to expand into [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scaleup planning to expand into the same market, and I would like to learn from your experience to avoid similar pitfalls. My business model is [INSERT].
I have five conversation goals:
1. Understand the reasons behind the unsuccessful market entry.
2. Learn about the specific challenges and obstacles faced.
3. Identify key insights and lessons learned from the experience.
4. Gather recommendations for a successful market entry strategy.
5. Discuss potential risks and mitigation strategies.
Begin simulation”