MarketEntryLeaders.com
Streamlining Market Entry and Investment Attraction with AI Tools, Toolkits and Tutorials
Leadership Characteristics - Risk-Averse, Pragmatic, Process-Oriented, Adaptive
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Red Knot leaders are practical and process-oriented, minimizing risks while adapting readily to change. In a new market, your focus would be on establishing efficient processes and systems, analyzing risks in-depth, and remaining flexible and responsive to market changes.
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Red Knots have a strong focus on establishing efficient processes and achieving practical goals. Their ability to adapt to changes quickly is an asset in a new market. However, their overly cautious nature and focus on processes might cause them to overlook people's needs, potentially leading to team dissatisfaction.
Red Knot SWOT Assessment
Red Knot Coaching Tips
Early Bird Catches the Worm
Entering a new market requires a strategic and well-thought-out approach. For a Red Knot profile, characterized by risk aversion, pragmatism, process orientation, and adaptability, a market entry strategy must be meticulously crafted to minimize risk and maximize potential for success. Red Knots excel in thorough planning and systematic execution, ensuring all contingencies are considered before making a move.
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This diligent and adaptive approach aligns well with the demands of market entry. By focusing on detailed research, regulatory compliance, competitor analysis, and precise market segmentation, a Red Knot can confidently navigate the complexities of a new market. The journey may be challenging, but with careful planning and execution, the rewards can be significant.
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Strategy Steps
1. Comprehensive Market Research
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Advice: Conduct exhaustive market research to understand customer needs, preferences, and market trends. Utilize both primary and secondary research methods to gather robust data.
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Outcome: A well-rounded understanding of the market landscape, enabling data-driven decisions. Early identification of market opportunities and potential challenges.
2. Detailed Regulatory Analysis
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Advice: Study the regulatory environment of the target market thoroughly, including laws, regulations, and compliance requirements. Engage with local legal experts to ensure all regulatory aspects are covered.
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Outcome: Reduced risk of legal complications and fines. Smooth entry into the market with all necessary permits and licenses in place.
3. Competitor Analysis
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Advice: Analyze key competitors in the market, their strategies, strengths, weaknesses, and market positions. Use SWOT analysis to identify areas where your business can gain a competitive edge.
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Outcome: Clear understanding of the competitive landscape and potential differentiation points. Strategies to counteract competitor strengths and exploit their weaknesses.
4. Precise Market Segmentation
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Advice: Segment the market based on demographic, geographic, psychographic, and behavioral factors. Identify and prioritize high-potential segments that align with your business strengths.
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Outcome: Targeted marketing efforts leading to higher engagement and conversion rates. Efficient allocation of resources to the most promising market segments.
5. Establish Local Partnerships
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Advice: Build strong relationships with local businesses, distributors, and influencers. Form strategic alliances to leverage local knowledge and networks.
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Outcome: Enhanced market credibility and quicker market penetration. Access to local resources and expertise that facilitate smoother operations.
6. Robust Business Plan Development
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Advice: Develop a comprehensive business plan outlining your market entry strategy, goals, timelines, and financial projections. Include risk assessment and contingency plans to address potential challenges.
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Outcome: A clear flightpath for market entry, aligning all stakeholders on the strategy and objectives. Increased investor confidence and potential funding opportunities.
7. Effective Resource Allocation
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Advice: Allocate resources strategically, ensuring sufficient budget and manpower for critical areas. Monitor resource utilization regularly to optimize efficiency and avoid overspending.
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Outcome: Optimal use of resources leading to cost-effective operations. Ability to scale operations based on market response and performance.
8. Tailored Marketing Strategy
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Advice: Develop a marketing strategy tailored to the preferences and behaviors of the target market. Utilize a mix of online and offline marketing channels to maximize reach and impact.
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Outcome: Strong brand presence and awareness in the new market. Increased customer acquisition and retention rates.
9. Strategic Implementation
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Advice: Execute the market entry plan methodically, following the outlined steps and timelines. Maintain flexibility to adapt to unforeseen challenges and opportunities.
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Outcome: Smooth and controlled market entry process. Ability to pivot and make adjustments as needed without significant disruptions.
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10. Continuous Monitoring and Evaluation
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Advice: Implement a robust monitoring and evaluation system to track performance against objectives. Use key performance indicators (KPIs) to measure success and identify areas for improvement.
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Outcome: Continuous improvement of strategies and processes based on real-time feedback. Long-term sustainability and growth in the new market.
Motivational Tweet
Like the Red Knot's long and arduous migration, entering a new market is a journey filled with challenges and opportunities. As a market entry leader with a Red Knot profile, your meticulous planning, pragmatic approach, and adaptability are your greatest assets. Each step of the process, from research to implementation, requires your attention to detail and commitment to excellence.
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Migration is not just about the destination but also about the journey. Embrace the lessons learned along the way, and let them guide you to greater heights. Your process-oriented mindset and adaptability will ensure that, like the Red Knot, you find the best opportunities to thrive in new territories. Keep flying, and never lose sight of your goals.
C-Suite Collaboration Tips
Alliance of the Skies​
In the complex landscape of market entry, the collaboration between diverse leadership profiles can be transformative. The Red Knot, with its risk-averse, pragmatic, process-oriented, and adaptive nature, works seamlessly with the Swallow-Tailed Kite's risk-tolerant, visionary, people-oriented, and determined approach. Understanding and harmonizing these distinct leadership styles can drive successful market entry, balancing meticulous planning with bold execution.
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For the Red Knot, a focus on detailed analysis and structured processes is essential. Partnering with the Swallow-Tailed Kite means integrating visionary insights and dynamic networking into this framework. By blending these approaches, the team can ensure thorough preparation while remaining agile and innovative, leading to a well-rounded market entry strategy.
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Strategy Collaboration Steps
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1. Collaborative Market Research
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Advice: The Red Knot should lead comprehensive data collection, ensuring thorough market understanding. The Swallow-Tailed Kite can then interpret this data, identifying innovative opportunities and trends.
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Outcome: A well-informed market strategy based on extensive research. Innovative insights that align with data-driven findings.
2. Joint Regulatory Analysis
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Advice: The Red Knot should meticulously analyze regulatory requirements and ensure compliance. The Swallow-Tailed Kite can utilize its network to gain local insights and facilitate smoother regulatory navigation.
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Outcome: A risk-averse approach to regulatory compliance. Faster, more efficient regulatory approval through strategic networking.
3. Integrated Competitor Analysis
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Advice: The Red Knot should conduct detailed competitor analyses, identifying strengths and weaknesses. The Swallow-Tailed Kite can bring a forward-thinking perspective to anticipate competitor moves and trends.
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Outcome: A comprehensive understanding of the competitive landscape. Proactive strategies that leverage competitor insights.
4. Effective Market Segmentation
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Advice: The Red Knot should define precise market segments through detailed analysis. The Swallow-Tailed Kite can develop targeted campaigns that resonate with each segment.
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Outcome: Accurate identification of high-potential customer segments. Enhanced engagement through tailored marketing strategies.
5. Strategic Local Partnerships
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Advice: The Red Knot should carefully evaluate potential local partners for reliability and alignment. The Swallow-Tailed Kite can use its charisma to build strong, dynamic partnerships.
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Outcome: Reliable and stable local partnerships. Expanded influence and local support through strong relationships.
6. Balanced Business Plan Development
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Advice: The Red Knot should draft a detailed, risk-averse business plan with clear goals and timelines. The Swallow-Tailed Kite can inject visionary objectives and innovative ideas into the plan.
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Outcome: A solid business plan that mitigates risks and outlines clear objectives. A visionary flightpath that inspires and drives the team.
7. Optimal Resource Allocation
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Advice: The Red Knot should allocate resources cautiously, ensuring critical areas are well-funded. The Swallow-Tailed Kite can identify high-impact opportunities for strategic investment.
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Outcome: Efficient use of resources with minimal waste. Strategic investments that drive growth and innovation.
8. Synergized Marketing Strategy
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Advice: The Red Knot should develop a marketing strategy based on solid data and analysis. The Swallow-Tailed Kite can bring creative and bold marketing ideas to the table.
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Outcome: A well-founded marketing strategy that mitigates risk. High-impact marketing campaigns that capture attention and drive engagement.
9. Coordinated Implementation
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Advice: The Red Knot should oversee the implementation process, ensuring all steps are followed meticulously. The Swallow-Tailed Kite can drive momentum and keep the team motivated.
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Outcome: Smooth and efficient execution of the market entry plan. High team morale and dynamic progress towards goals.
10. Continuous Monitoring and Evaluation
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Advice: The Red Knot should set up detailed KPIs and monitoring systems. The Swallow-Tailed Kite can provide a fresh perspective on performance metrics and suggest adjustments.
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Outcome: Accurate and ongoing assessment of market entry success. Agile responses to challenges and opportunities based on real-time data.
Motivational Tweet
In the journey of market entry, the collaboration between the Red Knot and the Swallow-Tailed Kite symbolizes the perfect blend of meticulous planning and visionary execution. As a Red Knot, your risk-averse, pragmatic, and process-oriented nature ensures that every detail is accounted for, while the Swallow-Tailed Kite’s risk-tolerant, visionary, and people-oriented approach brings bold ideas and dynamic energy.
Together, you create a balanced and powerful leadership team that can navigate the complexities of new markets with precision and innovation.
Embrace the synergy of your combined strengths. The Red Knot's adaptability complements the Swallow-Tailed Kite's determination, making you an unstoppable force. By leveraging your unique qualities, you can achieve a harmonious and effective market entry strategy. Celebrate your collaboration, trust in each other’s abilities, and soar to new heights as a united team, capable of turning challenges into opportunities and visions into reality.
Red Knot ChatGPT Prompts
Red Knot
Market Entry Strategy AI Toolkit
ChatGPT Prompt Book
Copy, customise and paste the following Red Knot prompts into ChatGPT to generate profile specific market entry strategic insights.
User instructions
​These ChatGPT prompts involve three simple actions:
1. Customise the prompt
2. Submit the prompt into ChatGPT (desktop or mobile app voice mode)
3. Copy or download the output
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Protect your Data
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It is important to protect your data when using ChatGPT by not entering any confidential or commercially sensitive information unless you subscribe to a package that does not use your data for OpenAI training purposes. You may wish to visit the ChatGPT Data Control Settings and switch off the Model Improvement so that the data you submit is not used by OpenAI for training or you can anonymise or generalise the date you submit. If you haven’t already updated your company’s data protection policy to account for the use of generative AI it is worth prioritising this to prevent the disclosure of commercially sensitive data by employees.
ChatGPT Top Tips
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1. Use the same Chat for each Market Entry Project Profile but different ChatGPT Chats if you change your Market Entry Project Profile to avoid confusing ChatGPT.
2. ChatGPT prompt engineering best practice is to be detailed and specific. The more specific the prompt the better the output from my experience.
3. Complex tasks need to be broken down and follow-up prompts are generally required to improve the output. It’s an iterative process.
4. Command ChatGPT to download files with your output including PowerPoint but download as you go along as the download links can expire quite quickly.
5. Refine the design of the output from the downloaded PowerPoint slides to conform to your brand guidelines.
Disclaimer
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The market entry strategy prompts and information provided by ChatGPT on this website are intended for informational purposes only and should not be construed as professional advice. While we strive to ensure accuracy and relevance, the dynamic nature of market conditions and individual business contexts means that the prompts and guidance may not be applicable to every situation. Users are encouraged to conduct their own research and consult with qualified professionals before making any business decisions. We do not accept any liability for losses or damages arising from the use of the information provided.
Market Entry Project Profile
Customise the following Market Entry Project Profile template. Greenfield Direct Investment refers to the establishment of a new business operation in a new market often by setting up a subsidiary. This Profile will inform many of the subsequent prompts.
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Business model: [summarise your business model in 100 words]
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International expansion drivers: [identify 5-10 drivers in bullet point format]
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Market Entry Model - Greenfield Direct Investment functions: [e.g. sales, services, R&D etc]
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Home market: [enter HQ country location]
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Target market profile: [enter the name or type of market you are targeting]
Additional Market Entry Project Profile Characteristics
Complete the following Additional Market Entry Project Profile Characteristics to be used in a number of the subsequent prompts. This will help you to generate more detailed insights. You may wish to revise these characteristics to customise this further.
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Sector: [INSERT]
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Sub-sector: [INSERT]
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Value proposition: [INSERT]
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Novel product/service: Yes /No
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Business model type: [e.g. B2B]
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Previous international expansion experience: Yes /No
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Capital structure: [INSERT]
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Fundraising stage: [INSERT]
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Revenue generating: Yes /No
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Registered patents: Yes /No
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Investment scale: [INSERT]
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R&D intensive: Yes /No
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Net Zero commitment: Yes /No
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Community engagement track record: Yes /No
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Internationally mobile: Yes /No
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Partnership history: Yes /No
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Strategic objectives:  [INSERT]
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Competitive advantage: [INSERT]
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International expansion needs: [INSERT]
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International expansion preferences: [INSERT]
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International expansion challenges: [INSERT]
1. Market Entry Leader Profile SWOT Analysis
PROMPT
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"Create a five-column table illustrating the strengths, weaknesses, opportunities and threats of the Red Knot (Risk-averse, pragmatic, process-oriented, adaptive) profile in relation to market entry strategy.  
 
Column 1: Leadership Characteristic  
Column 2: Strength  
Column 3: Weakness  
Column 3: Opportunity  
Column 4: Threat  
 
This table should be informed by the Market Entry Project Profile and ten market entry strategy steps:  
 
Market Entry Project Profile:  [INSERT]
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Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation. 25 words per cell.” 
 
PROMPT 
 
“Make this table more tailored to the Market Entry Project Profile and ten Market Entry Strategy Steps. Show the output in a table format in the Chat and also include a PowerPoint file download link.”  
Leadership Related Reasons for Market Entry Strategy Failure
PROMPT
"Create a seven-column table showing how the leadership styles of the Red Knot (Risk-averse, pragmatic, process-oriented, adaptive) profile and Swallow-Tailed Kite (Risk-tolerant, pragmatic, process-oriented, determined) can influence each step of the market entry process resulting in the failure of this Greenfield Direct Investment. Columns 3 and 4 should illustrate how the Red Knot characteristic in Column 2 can result in failure. Columns 6 and 7 should illustrate how the Swallow-Tailed Kite characteristic in Column 5 can result in failure.   
 
Column 1: Market Entry Strategy Steps  
Column 2: Red Knot Characteristic  
Column 3: Red Knot Strategic Bias  
Column 4: Consequences of Strategic Bias  
Column 5: Swallow-Tailed Kite Characteristic  
Column 6: Swallow-Tailed Kite Strategic Bias  
Column 7: Consequences of Strategic Bias  
 
This table should be informed by the Market Entry Project Profile, Additional Market Entry Project Profile Characteristics and ten Market Entry Strategy Steps: 
 
Market Entry Project Profile: [INSERT]
 
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
Additional Market Entry Project Profile Characteristics: [INSERT]
PROMPT 
 
"Make this table more tailored to the Market Entry Project Profile and Additional Market Entry Project Profile Characteristics. Show the output in a table format in the Chat and also include a PowerPoint file download link.”
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User Note: ​You will need to scroll to the right of the ChatGPT output when copying and pasting into the template ppt file due to the number of columns in the table.​ 
Leadership Related Reasons for Market Entry Strategy Success
PROMPT
"Create a seven-column table showing how the leadership styles of the Red Knot (Risk-averse, pragmatic, process-oriented, adaptive) profile and Swallow-Tailed Kite (Risk-tolerant, pragmatic, process-oriented, determined) profile can influence each step of the market entry process resulting in the success of this Greenfield Direct Investment. Columns 3 and 4 should illustrate how the Red Knot characteristic in Column 2 can result in success. Columns 6 and 7 should illustrate how the Swallow-Tailed Kite characteristic in Column 5 can result in success.   
 
Column 1: Market Entry Strategy Steps  
Column 2: Red Knot Characteristic  
Column 3: Red Knot Leadership – Strategy Alignment  
Column 4: Contribution of Leadership – Strategy Alignment to Success  
Column 5: Swallow-Tailed Kite Leadership Characteristic  
Column 6: Swallow-Tailed Kite Leadership – Strategy Alignment  
Column 7: Contribution of Leadership – Strategy Alignment to Success  
 
“This table should be informed by the Market Entry Project Profile, Additional Market Entry Project Profile Characteristics and Ten Market Entry Strategy Steps: 
 
Market Entry Project Profile: [INSERT]
Additional Market Entry Project Profile Characteristics: [INSERT]
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
PROMPT 
 
"Make this table more tailored to the Market Entry Project Profile and Additional Market Entry Project Profile Characteristics. Show the output in a table format in the Chat and also include a PowerPoint file download link.”  
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User Note: ​You will need to scroll to the right of the ChatGPT output when copying and pasting into the template ppt file due to the number of columns in the table.​ 
Red Knot Strategy Guide Overview
PROMPT
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“Create a four-column table providing bespoke market entry strategy guidance for these two contrasting Market Entry Leader CEO profiles in the form of a ten-step Greenfield Direct Investment market entry strategy guide for this Market Entry Project Profile. Maximum of 25 words per table cell. 
Column 1: Steps  
Column 2: Red Knot (Risk-averse, pragmatic, process-oriented, adaptive) 
Column 3: Swallow-Tailed Kite (Risk-tolerant, pragmatic, process-oriented, determined)
Column 4: Activities to Harmonise Collaboration between the two Profiles.  
Market Entry Project Profile: Business model: [enter details]; International expansion drivers: [enter details]; Greenfield Direct Investment functions: [enter details]; Home market: [enter details]; Target market profile: [enter details] 
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
PROMPT 
"Make this table more insightful and tailored to the two Market Entry Leader CEO Profiles and the Market Entry Project Profile. Show the output in a table format in the Chat and also include a PowerPoint file download link.”
Red Knot [INSERT STRATEGY STEP] Strategy Guide
PROMPT 
“Create a four-column table for a [INSERT STRATEGY STEP] step in the Market Entry Strategy Leaders Guide specific to this Market Entry Project Profile and bespoke to the two Market Entry Leader Profiles using the following information providing suggestions for harmonising collaboration between the two different profile approaches. 
Column 1: Sub-section  
Column 2: Red Knot (Risk-averse, pragmatic, process-oriented, adaptive) 
Column 3: Swallow-Tailed Kite (Risk-tolerant, pragmatic, process-oriented, determined)
Column 4: Activities to Harmonise Collaboration between the two Profiles 
Sub-sections:   
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Rationale: (Max of 25 words)  
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Objectives: (Max of 25 words)  
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Key Indicators: (Max of 25 words)  
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Key Insights: (Max of 25 words)  
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Tips: (Max of 25 words)  
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Potential Pitfalls: (Max of 25 words)  
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Success Factors: (Max of 25 words)  
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Workshop activities: (Insert 3 bullets)  
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Outcomes: (Insert 3 bullets)  
Market Entry Project Profile: [INSERT]
Maximum of 25 words per table cell.” 
PROMPT 
"Make this table more insightful and tailored to the step, the two Market Entry Leader CEO Profiles and the Market Entry Project Profile. Show the output in a table format in the Chat. 25 words per cell. Include a PowerPoint file download link.”  
Strategy Workshop Template
Insert text in the red front square brackets​.
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PROMPT
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Populate the square brackets in the following workshop template for the [copy and paste selected workshop activity from market entry strategy guide output] workshop activity listed in the Step [insert number and name of] table:​
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Workshop Title​
[Workshop Description]​
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Workshop Overview​
[Provide a brief overview of what the workshop will cover and the goals participants will achieve.]​
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Agenda​
Introduction​
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Welcome and Introductions​
Overview of Workshop Objectives​
Session 1: [Topic]​
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Presentation/Discussion​
Hands-on Activity/Exercise​
Session 2: [Topic]​
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Prompt continues​
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Presentation/Discussion​
Hands-on Activity/Exercise​
Session 3: [Topic]​
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Presentation/Discussion​
Hands-on Activity/Exercise​
Q&A and Wrap-up​
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Addressing Participant Questions​
Recap of Key Learnings​
Next Steps and Resources​
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Materials Needed​
[List of materials needed for the workshop, such as slides, handouts, pens, papers, etc.]​
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Requirements​
[Any prerequisites or requirements for participants, such as prior knowledge, software installation, etc.]​
Best Practice Advice for Responsible Use of AI Personas
1. Define Clear Objectives:
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Purpose: Clearly outline your objectives for creating and using AI personas. Whether for coaching, simulation, or conversational practice, having a defined purpose ensures your AI usage is focused and effective.
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Benefit: This helps tailor interactions to meet specific needs and enhances the quality of your outcomes.
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Action Step: Ask yourself, "What do I want to achieve with this AI interaction?"
2. Ensure Ethical Use:
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Purpose: Always use AI personas ethically and respectfully. Avoid using AI to manipulate, deceive, or cause harm to others.
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Benefit: Promotes trust and ensures AI is used as a force for good, aligning with broader societal values.
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Action Step: Reflect on, "Is this use of AI respectful and ethical?"
3. Maintain Privacy and Confidentiality:
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Purpose: Safeguard any personal or sensitive information shared during interactions with AI. Follow data privacy regulations and best practices.
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Benefit: Protects user data and builds trust in the use of AI tools.
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Action Step: Regularly review your data privacy practices.
4. Be Transparent:
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Purpose: Clearly inform participants when they are interacting with an AI persona. Transparency helps manage expectations and ensures clarity.
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Benefit: Prevents misunderstandings and fosters an honest environment for AI usage.
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Action Step: Clearly state when AI is being used in interactions.
5. Use AI as a Supplement, Not a Substitute:
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Purpose: Recognize that AI personas are tools to augment human capabilities and should not replace human judgment or professional advice.
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Benefit: Ensures balanced usage of AI, leveraging its strengths while still valuing human expertise.
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Action Step: Evaluate, "Am I using AI to enhance human input, not replace it?"
6. Regularly Review and Update AI Content:
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Purpose: Continuously evaluate and refine the prompts and interactions to ensure they remain relevant, accurate, and aligned with current best practices.
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Benefit: Keeps AI interactions current and effective, improving user experience and outcomes.
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Action Step: Schedule regular reviews of your AI content.
7. Promote Inclusivity and Diversity:
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Purpose: Design AI personas that are inclusive and considerate of diverse backgrounds and perspectives.
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Benefit: Ensures AI interactions are respectful and relevant to a broad audience, enhancing accessibility and user satisfaction.
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Action Step: Check, "Does my AI consider diverse perspectives?"
8. Encourage Critical Thinking:
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Purpose: Think critically about the responses generated by AI and verify information from reliable sources.
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Benefit: Promotes informed decision-making and prevents over-reliance on AI-generated content.
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Action Step: Verify AI-generated information with trusted sources.
9. Monitor for Bias:
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Purpose: Be vigilant about detecting and mitigating biases in AI responses. Continuously train and update AI models to recognize and avoid biased outputs.
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Benefit: Ensures fairness and accuracy in AI interactions, fostering trust and equity.
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Action Step: Regularly assess AI outputs for potential biases.
10. Provide Feedback Mechanisms:
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Purpose: Implement channels for providing feedback on your AI interactions. Use this feedback to improve the AI personas and their responses.
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Benefit: Enhances the quality of AI interactions and allows for continuous improvement based on user experiences.
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Action Step: Set up easy-to-use feedback channels for AI interactions.
Implementation Tip:
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Regular Audits: Conduct regular audits of AI interactions to ensure compliance with these best practices. Periodically review the ethical, privacy, and performance aspects of the AI personas to maintain high standards.
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Action Step: Schedule and document regular audits of your AI systems.
By adhering to these best practices, you can responsibly leverage AI personas to enhance your conversational experiences while maintaining ethical standards and safeguarding privacy.
Market Entry Strategy Coach
Customise this prompt to create a market entry strategy coach and assign a name to the coach.
PROMPT
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“Create a market entry strategy coach profile for a coach called [INSERT COACH NAME] with a background as a [INSERT COACH BACKGROUND TYPE PLUS ANY OTHER DETAIL] using the same format as the below example.
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Elizabeth Cai – Big 3 Strategy Management Consultant for Scaleups
Bio:
Elizabeth Cai is a paramount figure in scaleup corporate strategy, hailing from a Big 3 consulting firm. With an MBA from an Ivy League institution and a dynamic 15-year trajectory in the scaleup ecosystem, she has played a pivotal role in catapulting three ventures to Unicorn status. Her proficiency lies in crafting and executing robust strategic plans, pioneering market expansion, and leveraging competitive analysis to drive sustainable growth. Elizabeth's acumen in transforming intricate business landscapes into structured, actionable strategies is lauded across the industry. Her signature approach combines strategic foresight with rigorous data analysis, ensuring that scaleups not only navigate but also lead in international markets. Her advisory has been instrumental for companies on the brink of exponential growth, seeking not just to compete but to redefine their sectors.
Style:
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Strategic Innovation: Cultivates breakthrough growth strategies that propel scaleups into new markets and opportunities.
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Data Mastery: Harnesses comprehensive data analytics to uncover insights that fuel informed, strategic decisions.
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Agile Corporate Strategy: Brings a depth of knowledge in agile strategy development, vital for organizational evolution.
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Market Expansion Excellence: Designs and implements agile market expansion strategies, masterminding competitive dominance.”
Five Coaching Questions and Ten Point Checklist
PROMPT 
 
“I am a scale-up CEO preparing to expand my company into a new international market.  Acting as my Market Entry Strategy Coach [INSERT COACH NAME] provide me with market entry strategy coaching advice for the Market Research Step.  
Deliver the advice to me in second person. Provide five questions, a ten-point action checklist and a summary coaching advice paragraph.  This coaching advice should be informed by the following information:
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Ten-Step Market Entry Strategy Guide
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Market Entry Project Profile
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Additional Characteristics
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Market Entry Strategy Coach Profile. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
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PROMPT
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Provide me with 4 key coaching tips to help me successfully undertake the [INSERT STRATEGY STEP] step as part of the overall ten market entry strategy steps.
Simulated Coaching Sessions Using a Single ChatGPT Chat
Simulate an AI coaching session between you and your coach to discuss each of the ten Market Entry Strategy Steps to help you develop a stronger strategy and increase your chances of success.  
PROMPT 
[INSERT MARKET ENTRY STRATEGY STEP] 
“Simulate a 1,000 word coaching conversation between you as “[INSERT COACH NAME]” (my Market Entry Strategy Coach) and me as “[INSERT YOUR NAME OR PSEUDONYM]” (the CEO of [INSERT HYPOTHETICAL COMPANY NAME]) focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step. 
This coaching conversation will form part of a series. Each session will focus on one of these 10 Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation. Ensure that the coaching advice is focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step and does not overlap with the other nine steps. 
Use a variety of coaching techniques based on [INSERT COACH NAME]’S bio and experience and the following written coaching question and email response that took place before this simulated coaching conversation: 
Start with this Pre-coaching session preparation question and response:  
[INSERT COACH NAME]: [INSERT COACHING QUESTION] 
Here is my response: 
[INSERT RESPONSE] 
Continue the simulated conversation focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step. When we reach the end of this conversation conclude by thanking me and invite me to schedule the next coaching conversation to discuss the [INSERT TARGET MARKET] [INSERT NEXT MARKET ENTRY STRATEGY STEP] step. 
This coaching conversation should be informed by the following information: 
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Market Entry Project Profile: [INSERT] 
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Additional Market Entry Project Profile Characteristics: [INSERT]
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Market Entry Strategy Coach Profile: [INSERT] 
Simulated Coaching Sessions Using a Dual ChatGPT Chat
Simulate an AI coaching session between the CEO and coach using two ChatGPT Chats for the role play. Rename each Chat using the name of the character. This simulation involves briefing both Chats with an initial prompt, confirming that the two ChatGPT Chats understand, and then copying the output from the coach Chat to the CEO Chat and vice versa repeatedly until you wish to draw the session to a close. This generates a far more detailed simulated coaching session conversation than the Single Chat approach.  
PROMPT FOR CHAT (Coach) 
Act as [INSERT COACH NAME] (my Market Entry Strategy Coach). See below coach bio.  I will play the role of [INSERT CEO NAME/PSEUDONYM], the CEO of [INSERT HYPOTHETICAL COMPANY NAME], a [INSERT TARGET MARKET NAME/PROFILE] [INSERT TYPE OF COMPANY] planning to expand into [INSERT TARGET MARKET NAME/PROFILE]. See below Market Entry Project Profile and Additional Characteristics.  We will have an interactive coaching conversation. You will coach me on how to undertake [INSERT TARGET MARKET NAME/PROFILE] [INSERT MARKET ENTRY STRATEGY STEP]. I will respond to your questions and inputs. Do you understand? If yes, begin by asking me about my current understanding of [INSERT TOPIC RELEVANT TO THE MARKET ENTRY STEP]. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
PROMPT FOR CHAT (CEO) 
Act as [INSERT CEO NAME], the CEO of [INSERT HYPOTHETICAL COMPANY NAME] a [INSERT HOME MARKET] [INSERT TYPE OF COMPANY] planning to expand into [INSERT TARGET MARKET]. See below information.  I will play the role of [INSERT COACH NAME] your market entry strategy coach. See below my bio. Do you understand? If yes, I will begin. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
Simulation of C-Suite Disagreement
PROMPT
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“Simulate a 1,000-word market entry strategy development discussion disagreement between two C-suite colleagues focused on the [INSERT MARKET ENTRY STRATEGY STEP] as they prepare to expand into the UK market. The objective of this exercise is to illustrate how contrasting leadership styles can cause friction and conflict in the strategy development process negatively impacting on the company’s chances of successful market entry. This dialogue should therefore be conflict based and remain unresolved. We will solve these conflicts in a follow up prompt by bringing in a coach.
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The CEO has a Market Entry Leader Profile as a Red Knot whose leadership style is characterised as Risk-averse, pragmatic, process-oriented, adaptive.
The CTO has a Market Entry Leader Profile as a Swallow-Tailed Kite whose leadership style is characterised as Risk-tolerant, pragmatic, process-oriented, determined.
This coaching conversation will form part of a series. Each session will focus on one of these 10 Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.
This coaching conversation should also be informed by the following information:
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Market Entry Project Profile: [INSERT]
Additional Market Entry Project Profile Characteristics: [INSERT]
Coaching Resolution of the Disagreement
PROMPT
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ChatGPT I want you to act as [INSERT COACH NAME], and review and analyse the issues and tension in this dialogue focused on [INSERT STRATEGY STEP]. This disagreement reflects their different styles of market entry leadership. You have been asked by [INSERT NAMES] to help resolve their conflict and harmonise their collaboration on the [INSERT STRATEGY STEP] by providing a roadmap using tools such as [EDIT AS REQUIRED] facilitated strategy sessions, phased market entry planning, joint management, regular communication and feedback loops, flexible but disciplined adaptation mechanisms, balanced scorecards, cross-functional leadership, and fostering a culture of respect and mutual collaboration. Provide your advice in the style of your Big 3 consultancy background. 1000 words max.
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PROMPT (CHATGPT MOBILE APP VOICE MODE)
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Coach:
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“Hi ChatGPT. I want you to act as [INSERT COACH NAME]. It was very impressive to see how you could help [INSERT NAMES] to resolve the differences in leadership style. So reflecting on your experience of coaching them, what was your impression of them as a management team and what concerns do you still have about their ability to collaborate together to ensure a successful entry into the [INSERT TARGET MARKET] market?”
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PROMPTS (CHATGPT MOBILE APP VOICE MODE)
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[NOTE: CHANGE VOICE MODE TO DIFFERENT PERSONA]
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CEO:
“Hi, ChatGPT. I want you now to act as [INSERT NAME], the CEO. One year has passed since your coaching sessions with [INSERT COACH NAME] and you have successfully collaborated, overcoming your differences with [INSERT NAME], the CTO, to establish your [INSERT GREENFIELD DIRECT INVESTMENT] in [INSERT TARGET MARKET]. How's it going, and what difference did [INSERT COACH NAME]'s coaching support make to your collaboration and market entry strategy development?”
[NOTE: CHANGE VOICE MODE TO DIFFERENT PERSONA]
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CTO:
“Hi ChatGPT, I now want you to act as [INSERT NAME], the CTO. You and [INSERT NAME] looked like you were really struggling in the dialogue where you were a year ago. But from your perspective, how did [INSERT COACH NAME]’S coaching support help you to find a way to successfully collaborate? And what did you learn from this experience?”
Cast of Characters Voice Mode Prompts
PROMPT TEMPLATE:
Create a ChatGPT voice mode prompt to simulate a conversation with a [INSERT PERSONA] to help me with my [INSERT STRATEGY STEP]. I am the CEO of a scale up planning to expand into a new international market.
EXAMPLE PROMPTS FOR THE MARKET RESEARCH STRATEGY STEP
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Local Market Analyst
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“You are a local market analyst with extensive knowledge of [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. Our international expansion drivers include [INSERT]. I need your help to understand the local market dynamics, consumer behavior, and any potential challenges or opportunities we might face.
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I have five conversation goals:
1. Gain insights into the local economic conditions and market trends.
2. Understand consumer preferences and behaviors in the target market.
3. Identify key competitors and their strategies.
4. Learn about regulatory and compliance requirements.
5. Assess potential risks and opportunities for our business.
Begin simulation”
Target Customer
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“You are the [INSERT JOB TITLE] of a target customer at a [INSERT TYPE OF COMPANY] based in [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. I need your help to understand your preferences, buying habits and decision-making criteria, and any expectations you have for products/services in our category.
I have five conversation goals:
1. Understand the customer's preferences and pain points.
2. Learn about their buying habits and decision-making process.
3. Gauge their awareness and perception of similar products/services.
4. Identify factors that influence their purchasing decisions.
5. Gather feedback on potential product/service features and improvements.
Begin simulation.”
Venture Capitalist Partner
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“You are a venture capitalist partner who has invested $5 million to finance the international expansion of my scaleup. My business model is [INSERT]. Our international expansion drivers include [INSERT]. I am the CEO of the scaleup, and we are planning to expand into [INSERT TARGET MARKET]. I need your insights and advice on our market research strategy to ensure successful expansion.
I have five conversation goals:
1. Validate the market research approach and methodology.
2. Gain insights into key market research metrics and data points.
3. Understand investor expectations for market entry success.
4. Discuss potential risks and mitigation strategies.
5. Align on strategic priorities and milestones.
Begin simulation”
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Potential Sales Hire from Local Competitor
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You are the head of sales at a local market competitor in [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. We are having a discreet conversation as I am considering hiring you to help with our market research and expansion efforts.
I have five conversation goals:
1. Understand the local market dynamics from a competitor's perspective.
2. Gain insights into effective sales strategies and customer preferences.
3. Discuss potential challenges and opportunities in the market.
4. Assess the feasibility and potential benefits of hiring the head of sales.
5. Maintain discretion and professionalism throughout the conversation.
Begin simulation”
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Failed Market Entrant
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You are the CEO of an international scaleup who attempted but failed to expand into [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scaleup planning to expand into the same market, and I would like to learn from your experience to avoid similar pitfalls. My business model is [INSERT].
I have five conversation goals:
1. Understand the reasons behind the unsuccessful market entry.
2. Learn about the specific challenges and obstacles faced.
3. Identify key insights and lessons learned from the experience.
4. Gather recommendations for a successful market entry strategy.
5. Discuss potential risks and mitigation strategies.
Begin simulation”