Leadership Characteristics - Risk-Tolerant, Pragmatic, People-Oriented, Determined
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Northern Pintail leaders are pragmatic and people-oriented, comfortable with risk, and display resolve. In a new market, you'd focus on short-term, achievable objectives, prioritize the needs of your people, take calculated risks, and remain committed to overcoming any obstacles that arise.
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Northern Pintails are pragmatic leaders who place a high emphasis on people. Their resilience is a strength, but their boldness might lead them to underestimate risks. They may also resist change, which could hinder their ability to adapt to new market dynamics.
Northern Pintail SWOT Assessment
Northern Pintail Coaching Tips
Early Bird Catches the Worm
A Northern Pintail profile, characterized by risk-tolerance, pragmatism, people-orientation, and determination, approaches market entry with a distinctive blend of strategic insight and proactive engagement. This leader thrives on challenges, using their pragmatic nature to make well-grounded decisions and their people skills to build influential networks. Their determination drives them to persist through obstacles, viewing risks as opportunities to innovate and excel.
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To successfully enter a new market, the Northern Pintail leader focuses on comprehensive market research, establishing strong local partnerships, and crafting a detailed yet adaptable business plan. Their risk-tolerance allows them to navigate uncertainties with confidence, while their pragmatic approach ensures all actions are aligned with achievable outcomes. The following ten tips are tailored to help a Northern Pintail profile navigate the complexities of market entry with precision and assurance.
Strategy Tips
1. Conduct In-Depth Market Research
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Advice: Utilize diverse sources and tools to gather comprehensive data on the target market, including consumer behavior, market trends, and economic conditions.
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Outcome: A clear understanding of market dynamics and potential opportunities that inform strategic decisions.
2. Perform Thorough Regulatory Analysis
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Advice: Investigate local laws, regulations, and compliance requirements to ensure your business can operate smoothly and legally in the new market.
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Outcome: Avoidance of legal pitfalls and the establishment of a compliant and sustainable business presence.
3. Execute Detailed Competitor Analysis
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Advice: Analyze key competitors' strengths, weaknesses, market positions, and strategies to identify gaps and opportunities for differentiation.
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Outcome: Development of a competitive edge and strategic positioning that highlights your unique value proposition.
4. Identify and Segment Your Target Market
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Advice: Segment the market based on demographics, psychographics, and behavior to tailor your offerings to the specific needs of different customer groups.
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Outcome: More effective marketing and sales strategies that resonate with targeted customer segments, leading to higher conversion rates.
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5. Forge Strong Local Partnerships
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Advice: Establish relationships with local businesses, influencers, and stakeholders to gain insights, resources, and support for market entry.
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Outcome: Enhanced credibility, local market knowledge, and access to established networks that facilitate smoother market entry.
6. Develop a Comprehensive Business Plan
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Advice: Create a detailed business plan that outlines your market entry strategy, financial projections, operational plans, and contingency measures.
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Outcome: A clear flightpath that guides your market entry efforts and provides a solid foundation for decision-making and investor confidence.
7. Allocate Resources Effectively
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Advice: Assess and allocate your financial, human, and technological resources strategically to support key aspects of your market entry plan.
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Outcome: Optimal use of resources that maximizes efficiency and effectiveness in achieving market entry goals.
8. Craft a Targeted Marketing Strategy
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Advice: Develop a marketing strategy that leverages both traditional and digital channels to reach your target audience and build brand awareness.
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Outcome: Increased visibility and engagement with potential customers, leading to stronger brand recognition and market presence.
9. Implement Your Market Entry Plan with Agility
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Advice: Execute your market entry plan with flexibility, ready to adapt to unforeseen challenges and capitalize on emerging opportunities.
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Outcome: A dynamic approach that allows you to navigate the complexities of the new market and achieve strategic milestones effectively.
10. Monitor and Evaluate Progress Regularly
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Advice: Continuously track key performance indicators and gather feedback to assess the effectiveness of your market entry efforts and make necessary adjustments.
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Outcome: Sustained progress and the ability to refine strategies based on real-time data and market feedback.
Motivational Tweet
Just like the Northern Pintail soaring across vast landscapes, your journey into a new market is a reflection of your resilience and vision. Embrace each challenge with the same determination and adaptability that guides migratory birds to their destinations. Every obstacle is a stepping stone, and each milestone is proof of your strategic insight.
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As a market entry leader, your risk-tolerant, pragmatic, people-oriented, and determined nature will be your greatest assets. Trust your instincts and the solid groundwork you've laid, much like a bird relies on its innate sense of direction. Soar high, adapt swiftly, and remember: the early bird doesn’t just catch the worm; it defines the path for others to follow.
C-Suite Collaboration Tips
Alliance of the Skies
When the Northern Pintail and Peregrine Falcon unite in the C-Suite, the combination of their diverse leadership styles creates a formidable team capable of navigating complex market entry strategies. The Northern Pintail, with its risk-tolerant, pragmatic, people-oriented, and determined nature, thrives on challenges and excels at building strong networks. In contrast, the Peregrine Falcon, characterized by risk aversion, visionary thinking, process orientation, and adaptability, ensures meticulous planning and execution.
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Understanding each other’s strengths and finding ways to harmonize their efforts is crucial for successful market entry. The Northern Pintail’s bold and pragmatic approach complements the Peregrine Falcon’s cautious and visionary perspective, creating a balanced strategy that leverages both risk-taking and careful planning. These ten tips are designed to enhance C-Suite collaboration between these two profiles, ensuring a seamless and effective market entry strategy.
Strategy Collaboration Tips
1. Conduct In-Depth Market Research
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Advice: Leverage the Northern Pintail’s extensive network to gather firsthand market insights while utilizing the Peregrine Falcon’s analytical skills to process and interpret the data comprehensively.
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Outcome: A well-rounded market understanding that combines qualitative and quantitative insights, leading to informed strategic decisions.
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2. Perform Thorough Regulatory Analysis
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Advice: The Peregrine Falcon should lead the regulatory analysis, ensuring all legal aspects are meticulously reviewed, while the Northern Pintail builds relationships with local regulatory bodies.
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Outcome: Comprehensive compliance with local laws and strong connections with regulatory authorities, reducing legal risks and enhancing operational readiness.
3. Execute Detailed Competitor Analysis
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Advice: Northern Pintail can gather on-the-ground competitor information, while Peregrine Falcon can analyze this data to identify strategic gaps and opportunities.
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Outcome: An actionable competitor analysis that highlights unique market opportunities and informs competitive positioning.
4. Identify and Segment Your Target Market
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Advice: Northern Pintail’s people-oriented approach can help in understanding customer segments deeply, while Peregrine Falcon uses data-driven methods to validate and refine these segments.
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Outcome: Accurate market segmentation that aligns with both customer needs and data-driven insights, leading to effective targeting strategies.
5. Forge Strong Local Partnerships
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Advice: Northern Pintail’s networking skills are crucial for forming local partnerships, while Peregrine Falcon ensures these partnerships align with strategic goals and processes.
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Outcome: Strong, strategically aligned local partnerships that facilitate market entry and operational success.
6. Develop a Comprehensive Business Plan
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Advice: The Peregrine Falcon should draft a detailed business plan, with the Northern Pintail providing practical insights and ensuring the plan is grounded in market realities.
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Outcome: A robust business plan that is both visionary and practical, guiding the market entry with clear, actionable steps.
7. Allocate Resources Effectively
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Advice: Northern Pintail identifies immediate resource needs and on-the-ground realities, while Peregrine Falcon plans long-term resource allocation to ensure sustainability.
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Outcome: Efficient and balanced resource allocation that meets both short-term operational needs and long-term strategic goals.
8. Craft a Targeted Marketing Strategy
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Advice: Northern Pintail can develop engaging marketing messages and tactics, while Peregrine Falcon ensures these align with overall brand vision and market data.
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Outcome: A cohesive marketing strategy that resonates with the target audience and supports brand positioning.
9. Implement Your Market Entry Plan with Agility
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Advice: Northern Pintail drives the implementation with a hands-on approach, ready to adapt to real-time challenges, while Peregrine Falcon monitors progress and ensures adherence to the plan.
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Outcome: Agile and effective implementation of the market entry plan, with the ability to pivot and adjust as needed.
10. Monitor and Evaluate Progress Regularly
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Advice: Peregrine Falcon should lead the monitoring and evaluation process, using detailed metrics, while Northern Pintail gathers on-the-ground feedback to inform these metrics.
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Outcome: Continuous improvement and adaptation of the market entry strategy based on comprehensive monitoring and real-time feedback.
Motivational Tweet
Just as migratory birds navigate vast distances together, the collaboration between the Northern Pintail and the Peregrine Falcon exemplifies the power of unity in diversity. By combining the Northern Pintail’s risk-tolerant pragmatism and people-oriented determination with the Peregrine Falcon’s risk-averse vision and process-oriented adaptability, this alliance creates a balanced and dynamic approach to market entry. Each profile complements the other, with the Pintail’s boldness and practical insights grounding the Falcon’s visionary strategies and meticulous planning.
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In this partnership, every challenge becomes a shared opportunity, and every success is a testament to the strength of collaboration. Trust in each other’s unique strengths and work together to turn strategic plans into reality. As you soar through the complexities of market entry, remember that the true power of your alliance lies in your ability to harmonize diverse perspectives and drive forward with a unified vision. Together, you are not just entering a new market; you are setting the stage for sustained success and innovation.
Northern Pintail ChatGPT Prompts
Northern Pintail
Market Entry Strategy AI Toolkit
ChatGPT Prompt Book
Copy, customise and paste the following Northern Pintail prompts into ChatGPT to generate profile specific market entry strategic insights.
User instructions
​These ChatGPT prompts involve three simple actions:
1. Customise the prompt
2. Submit the prompt into ChatGPT (desktop or mobile app voice mode)
3. Copy or download the output
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Protect your Data
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It is important to protect your data when using ChatGPT by not entering any confidential or commercially sensitive information unless you subscribe to a package that does not use your data for OpenAI training purposes. You may wish to visit the ChatGPT Data Control Settings and switch off the Model Improvement so that the data you submit is not used by OpenAI for training or you can anonymise or generalise the date you submit. If you haven’t already updated your company’s data protection policy to account for the use of generative AI it is worth prioritising this to prevent the disclosure of commercially sensitive data by employees.
ChatGPT Top Tips
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1. Use the same Chat for each Market Entry Project Profile but different ChatGPT Chats if you change your Market Entry Project Profile to avoid confusing ChatGPT.
2. ChatGPT prompt engineering best practice is to be detailed and specific. The more specific the prompt the better the output from my experience.
3. Complex tasks need to be broken down and follow-up prompts are generally required to improve the output. It’s an iterative process.
4. Command ChatGPT to download files with your output including PowerPoint but download as you go along as the download links can expire quite quickly.
5. Refine the design of the output from the downloaded PowerPoint slides to conform to your brand guidelines.
Disclaimer
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The market entry strategy prompts and information provided by ChatGPT on this website are intended for informational purposes only and should not be construed as professional advice. While we strive to ensure accuracy and relevance, the dynamic nature of market conditions and individual business contexts means that the prompts and guidance may not be applicable to every situation. Users are encouraged to conduct their own research and consult with qualified professionals before making any business decisions. We do not accept any liability for losses or damages arising from the use of the information provided.
Market Entry Project Profile
Customise the following Market Entry Project Profile template. Greenfield Direct Investment refers to the establishment of a new business operation in a new market often by setting up a subsidiary. This Profile will inform many of the subsequent prompts.
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Business model: [summarise your business model in 100 words]
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International expansion drivers: [identify 5-10 drivers in bullet point format]
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Market Entry Model - Greenfield Direct Investment functions: [e.g. sales, services, R&D etc]
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Home market: [enter HQ country location]
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Target market profile: [enter the name or type of market you are targeting]
Additional Market Entry Project Profile Characteristics
Complete the following Additional Market Entry Project Profile Characteristics to be used in a number of the subsequent prompts. This will help you to generate more detailed insights. You may wish to revise these characteristics to customise this further.
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Sector: [INSERT]
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Sub-sector: [INSERT]
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Value proposition: [INSERT]
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Novel product/service: Yes /No
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Business model type: [e.g. B2B]
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Previous international expansion experience: Yes /No
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Capital structure: [INSERT]
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Fundraising stage: [INSERT]
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Revenue generating: Yes /No
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Registered patents: Yes /No
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Investment scale: [INSERT]
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R&D intensive: Yes /No
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Net Zero commitment: Yes /No
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Community engagement track record: Yes /No
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Internationally mobile: Yes /No
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Partnership history: Yes /No
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Strategic objectives:  [INSERT]
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Competitive advantage: [INSERT]
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International expansion needs: [INSERT]
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International expansion preferences: [INSERT]
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International expansion challenges: [INSERT]
1. Market Entry Leader Profile SWOT Analysis
PROMPT
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"Create a five-column table illustrating the strengths, weaknesses, opportunities and threats of the Northern Pintail (Risk-tolerant, pragmatic, people-oriented, determined) profile in relation to market entry strategy.  
 
Column 1: Leadership Characteristic  
Column 2: Strength  
Column 3: Weakness  
Column 3: Opportunity  
Column 4: Threat  
 
This table should be informed by the Market Entry Project Profile and ten market entry strategy steps:  
 
Market Entry Project Profile:  [INSERT]
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Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation. 25 words per cell.” 
 
PROMPT 
 
“Make this table more tailored to the Market Entry Project Profile and ten Market Entry Strategy Steps. Show the output in a table format in the Chat and also include a PowerPoint file download link.”  
Leadership Related Reasons for Market Entry Strategy Failure
PROMPT
"Create a seven-column table showing how the leadership styles of the Northern Pintail (Risk-tolerant, pragmatic, people-oriented, determined) profile and Peregrine Falcon (Risk-averse, visionary, process-oriented, adaptive) can influence each step of the market entry process resulting in the failure of this Greenfield Direct Investment. Columns 3 and 4 should illustrate how the Northern Pintail characteristic in Column 2 can result in failure. Columns 6 and 7 should illustrate how the Peregrine Falcon characteristic in Column 5 can result in failure.   
 
Column 1: Market Entry Strategy Steps  
Column 2: Northern Pintail Characteristic  
Column 3: Northern Pintail Strategic Bias  
Column 4: Consequences of Strategic Bias  
Column 5: Peregrine Falcon Characteristic  
Column 6: Peregrine Falcon Strategic Bias  
Column 7: Consequences of Strategic Bias  
 
This table should be informed by the Market Entry Project Profile, Additional Market Entry Project Profile Characteristics and ten Market Entry Strategy Steps: 
 
Market Entry Project Profile: [INSERT]
 
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
Additional Market Entry Project Profile Characteristics: [INSERT]
PROMPT 
 
"Make this table more tailored to the Market Entry Project Profile and Additional Market Entry Project Profile Characteristics. Show the output in a table format in the Chat and also include a PowerPoint file download link.”
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User Note: ​You will need to scroll to the right of the ChatGPT output when copying and pasting into the template ppt file due to the number of columns in the table.​ 
Leadership Related Reasons for Market Entry Strategy Success
PROMPT
"Create a seven-column table showing how the leadership styles of the Northern Pintail (Risk-tolerant, pragmatic, people-oriented, determined) profile and Peregrine Falcon (Risk-averse, visionary, process-oriented, adaptive) profile can influence each step of the market entry process resulting in the success of this Greenfield Direct Investment. Columns 3 and 4 should illustrate how the Northern Pintail characteristic in Column 2 can result in success. Columns 6 and 7 should illustrate how the Peregrine Falcon characteristic in Column 5 can result in success.   
 
Column 1: Market Entry Strategy Steps  
Column 2: Northern Pintail Characteristic  
Column 3: Northern Pintail Leadership – Strategy Alignment  
Column 4: Contribution of Leadership – Strategy Alignment to Success  
Column 5: Peregrine Falcon Leadership Characteristic  
Column 6: Peregrine Falcon Leadership – Strategy Alignment  
Column 7: Contribution of Leadership – Strategy Alignment to Success  
 
“This table should be informed by the Market Entry Project Profile, Additional Market Entry Project Profile Characteristics and Ten Market Entry Strategy Steps: 
 
Market Entry Project Profile: [INSERT]
Additional Market Entry Project Profile Characteristics: [INSERT]
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
PROMPT 
 
"Make this table more tailored to the Market Entry Project Profile and Additional Market Entry Project Profile Characteristics. Show the output in a table format in the Chat and also include a PowerPoint file download link.”  
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User Note: ​You will need to scroll to the right of the ChatGPT output when copying and pasting into the template ppt file due to the number of columns in the table.​ 
Northern Pintail Strategy Guide Overview
PROMPT
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“Create a four-column table providing bespoke market entry strategy guidance for these two contrasting Market Entry Leader CEO profiles in the form of a ten-step Greenfield Direct Investment market entry strategy guide for this Market Entry Project Profile. Maximum of 25 words per table cell. 
Column 1: Steps  
Column 2: Northern Pintail (Risk-tolerant, pragmatic, people-oriented, determined)  
Column 3: Peregrine Falcon (Risk-averse, visionary, process-oriented, adaptive)
Column 4: Activities to Harmonise Collaboration between the two Profiles.  
Market Entry Project Profile: Business model: [enter details]; International expansion drivers: [enter details]; Greenfield Direct Investment functions: [enter details]; Home market: [enter details]; Target market profile: [enter details] 
Ten Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.” 
PROMPT 
"Make this table more insightful and tailored to the two Market Entry Leader CEO Profiles and the Market Entry Project Profile. Show the output in a table format in the Chat and also include a PowerPoint file download link.”
Northern Pintail [INSERT STRATEGY STEP] Strategy Guide
PROMPT 
“Create a four-column table for a [INSERT STRATEGY STEP] step in the Market Entry Strategy Leaders Guide specific to this Market Entry Project Profile and bespoke to the two Market Entry Leader Profiles using the following information providing suggestions for harmonising collaboration between the two different profile approaches. 
Column 1: Sub-section  
Column 2: Northern Pintail (Risk-tolerant, pragmatic, people-oriented, determined) 
Column 3: Peregrine Falcon (Risk-averse, visionary, process-oriented, adaptive)
Column 4: Activities to Harmonise Collaboration between the two Profiles 
Sub-sections:   
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Rationale: (Max of 25 words)  
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Objectives: (Max of 25 words)  
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Key Indicators: (Max of 25 words)  
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Key Insights: (Max of 25 words)  
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Tips: (Max of 25 words)  
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Potential Pitfalls: (Max of 25 words)  
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Success Factors: (Max of 25 words)  
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Workshop activities: (Insert 3 bullets)  
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Outcomes: (Insert 3 bullets)  
Market Entry Project Profile: [INSERT]
Maximum of 25 words per table cell.” 
PROMPT 
"Make this table more insightful and tailored to the step, the two Market Entry Leader CEO Profiles and the Market Entry Project Profile. Show the output in a table format in the Chat. 25 words per cell. Include a PowerPoint file download link.”  
Strategy Workshop Template
Insert text in the red front square brackets​.
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PROMPT
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Populate the square brackets in the following workshop template for the [copy and paste selected workshop activity from market entry strategy guide output] workshop activity listed in the Step [insert number and name of] table:​
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Workshop Title​
[Workshop Description]​
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Workshop Overview​
[Provide a brief overview of what the workshop will cover and the goals participants will achieve.]​
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Agenda​
Introduction​
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Welcome and Introductions​
Overview of Workshop Objectives​
Session 1: [Topic]​
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Presentation/Discussion​
Hands-on Activity/Exercise​
Session 2: [Topic]​
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Prompt continues​
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Presentation/Discussion​
Hands-on Activity/Exercise​
Session 3: [Topic]​
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Presentation/Discussion​
Hands-on Activity/Exercise​
Q&A and Wrap-up​
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Addressing Participant Questions​
Recap of Key Learnings​
Next Steps and Resources​
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Materials Needed​
[List of materials needed for the workshop, such as slides, handouts, pens, papers, etc.]​
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Requirements​
[Any prerequisites or requirements for participants, such as prior knowledge, software installation, etc.]​
Best Practice Advice for Responsible Use of AI Personas
1. Define Clear Objectives:
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Purpose: Clearly outline your objectives for creating and using AI personas. Whether for coaching, simulation, or conversational practice, having a defined purpose ensures your AI usage is focused and effective.
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Benefit: This helps tailor interactions to meet specific needs and enhances the quality of your outcomes.
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Action Step: Ask yourself, "What do I want to achieve with this AI interaction?"
2. Ensure Ethical Use:
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Purpose: Always use AI personas ethically and respectfully. Avoid using AI to manipulate, deceive, or cause harm to others.
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Benefit: Promotes trust and ensures AI is used as a force for good, aligning with broader societal values.
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Action Step: Reflect on, "Is this use of AI respectful and ethical?"
3. Maintain Privacy and Confidentiality:
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Purpose: Safeguard any personal or sensitive information shared during interactions with AI. Follow data privacy regulations and best practices.
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Benefit: Protects user data and builds trust in the use of AI tools.
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Action Step: Regularly review your data privacy practices.
4. Be Transparent:
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Purpose: Clearly inform participants when they are interacting with an AI persona. Transparency helps manage expectations and ensures clarity.
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Benefit: Prevents misunderstandings and fosters an honest environment for AI usage.
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Action Step: Clearly state when AI is being used in interactions.
5. Use AI as a Supplement, Not a Substitute:
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Purpose: Recognize that AI personas are tools to augment human capabilities and should not replace human judgment or professional advice.
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Benefit: Ensures balanced usage of AI, leveraging its strengths while still valuing human expertise.
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Action Step: Evaluate, "Am I using AI to enhance human input, not replace it?"
6. Regularly Review and Update AI Content:
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Purpose: Continuously evaluate and refine the prompts and interactions to ensure they remain relevant, accurate, and aligned with current best practices.
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Benefit: Keeps AI interactions current and effective, improving user experience and outcomes.
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Action Step: Schedule regular reviews of your AI content.
7. Promote Inclusivity and Diversity:
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Purpose: Design AI personas that are inclusive and considerate of diverse backgrounds and perspectives.
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Benefit: Ensures AI interactions are respectful and relevant to a broad audience, enhancing accessibility and user satisfaction.
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Action Step: Check, "Does my AI consider diverse perspectives?"
8. Encourage Critical Thinking:
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Purpose: Think critically about the responses generated by AI and verify information from reliable sources.
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Benefit: Promotes informed decision-making and prevents over-reliance on AI-generated content.
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Action Step: Verify AI-generated information with trusted sources.
9. Monitor for Bias:
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Purpose: Be vigilant about detecting and mitigating biases in AI responses. Continuously train and update AI models to recognize and avoid biased outputs.
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Benefit: Ensures fairness and accuracy in AI interactions, fostering trust and equity.
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Action Step: Regularly assess AI outputs for potential biases.
10. Provide Feedback Mechanisms:
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Purpose: Implement channels for providing feedback on your AI interactions. Use this feedback to improve the AI personas and their responses.
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Benefit: Enhances the quality of AI interactions and allows for continuous improvement based on user experiences.
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Action Step: Set up easy-to-use feedback channels for AI interactions.
Implementation Tip:
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Regular Audits: Conduct regular audits of AI interactions to ensure compliance with these best practices. Periodically review the ethical, privacy, and performance aspects of the AI personas to maintain high standards.
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Action Step: Schedule and document regular audits of your AI systems.
By adhering to these best practices, you can responsibly leverage AI personas to enhance your conversational experiences while maintaining ethical standards and safeguarding privacy.
Market Entry Strategy Coach
Customise this prompt to create a market entry strategy coach and assign a name to the coach.
PROMPT
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“Create a market entry strategy coach profile for a coach called [INSERT COACH NAME] with a background as a [INSERT COACH BACKGROUND TYPE PLUS ANY OTHER DETAIL] using the same format as the below example.
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Elizabeth Cai – Big 3 Strategy Management Consultant for Scaleups
Bio:
Elizabeth Cai is a paramount figure in scaleup corporate strategy, hailing from a Big 3 consulting firm. With an MBA from an Ivy League institution and a dynamic 15-year trajectory in the scaleup ecosystem, she has played a pivotal role in catapulting three ventures to Unicorn status. Her proficiency lies in crafting and executing robust strategic plans, pioneering market expansion, and leveraging competitive analysis to drive sustainable growth. Elizabeth's acumen in transforming intricate business landscapes into structured, actionable strategies is lauded across the industry. Her signature approach combines strategic foresight with rigorous data analysis, ensuring that scaleups not only navigate but also lead in international markets. Her advisory has been instrumental for companies on the brink of exponential growth, seeking not just to compete but to redefine their sectors.
Style:
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Strategic Innovation: Cultivates breakthrough growth strategies that propel scaleups into new markets and opportunities.
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Data Mastery: Harnesses comprehensive data analytics to uncover insights that fuel informed, strategic decisions.
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Agile Corporate Strategy: Brings a depth of knowledge in agile strategy development, vital for organizational evolution.
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Market Expansion Excellence: Designs and implements agile market expansion strategies, masterminding competitive dominance.”
Five Coaching Questions and Ten Point Checklist
PROMPT 
 
“I am a scale-up CEO preparing to expand my company into a new international market.  Acting as my Market Entry Strategy Coach [INSERT COACH NAME] provide me with market entry strategy coaching advice for the Market Research Step.  
Deliver the advice to me in second person. Provide five questions, a ten-point action checklist and a summary coaching advice paragraph.  This coaching advice should be informed by the following information:
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Ten-Step Market Entry Strategy Guide
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Market Entry Project Profile
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Additional Characteristics
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Market Entry Strategy Coach Profile. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
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PROMPT
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Provide me with 4 key coaching tips to help me successfully undertake the [INSERT STRATEGY STEP] step as part of the overall ten market entry strategy steps.
Simulated Coaching Sessions Using a Single ChatGPT Chat
Simulate an AI coaching session between you and your coach to discuss each of the ten Market Entry Strategy Steps to help you develop a stronger strategy and increase your chances of success.  
PROMPT 
[INSERT MARKET ENTRY STRATEGY STEP] 
“Simulate a 1,000 word coaching conversation between you as “[INSERT COACH NAME]” (my Market Entry Strategy Coach) and me as “[INSERT YOUR NAME OR PSEUDONYM]” (the CEO of [INSERT HYPOTHETICAL COMPANY NAME]) focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step. 
This coaching conversation will form part of a series. Each session will focus on one of these 10 Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation. Ensure that the coaching advice is focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step and does not overlap with the other nine steps. 
Use a variety of coaching techniques based on [INSERT COACH NAME]’S bio and experience and the following written coaching question and email response that took place before this simulated coaching conversation: 
Start with this Pre-coaching session preparation question and response:  
[INSERT COACH NAME]: [INSERT COACHING QUESTION] 
Here is my response: 
[INSERT RESPONSE] 
Continue the simulated conversation focused on the [INSERT TARGET MARKET] [INSERT MARKET ENTRY STRATEGY STEP] step. When we reach the end of this conversation conclude by thanking me and invite me to schedule the next coaching conversation to discuss the [INSERT TARGET MARKET] [INSERT NEXT MARKET ENTRY STRATEGY STEP] step. 
This coaching conversation should be informed by the following information: 
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Market Entry Project Profile: [INSERT] 
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Additional Market Entry Project Profile Characteristics: [INSERT]
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Market Entry Strategy Coach Profile: [INSERT] 
Simulated Coaching Sessions Using a Dual ChatGPT Chat
Simulate an AI coaching session between the CEO and coach using two ChatGPT Chats for the role play. Rename each Chat using the name of the character. This simulation involves briefing both Chats with an initial prompt, confirming that the two ChatGPT Chats understand, and then copying the output from the coach Chat to the CEO Chat and vice versa repeatedly until you wish to draw the session to a close. This generates a far more detailed simulated coaching session conversation than the Single Chat approach.  
PROMPT FOR CHAT (Coach) 
Act as [INSERT COACH NAME] (my Market Entry Strategy Coach). See below coach bio.  I will play the role of [INSERT CEO NAME/PSEUDONYM], the CEO of [INSERT HYPOTHETICAL COMPANY NAME], a [INSERT TARGET MARKET NAME/PROFILE] [INSERT TYPE OF COMPANY] planning to expand into [INSERT TARGET MARKET NAME/PROFILE]. See below Market Entry Project Profile and Additional Characteristics.  We will have an interactive coaching conversation. You will coach me on how to undertake [INSERT TARGET MARKET NAME/PROFILE] [INSERT MARKET ENTRY STRATEGY STEP]. I will respond to your questions and inputs. Do you understand? If yes, begin by asking me about my current understanding of [INSERT TOPIC RELEVANT TO THE MARKET ENTRY STEP]. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
PROMPT FOR CHAT (CEO) 
Act as [INSERT CEO NAME], the CEO of [INSERT HYPOTHETICAL COMPANY NAME] a [INSERT HOME MARKET] [INSERT TYPE OF COMPANY] planning to expand into [INSERT TARGET MARKET]. See below information.  I will play the role of [INSERT COACH NAME] your market entry strategy coach. See below my bio. Do you understand? If yes, I will begin. 
Market Entry Project Profile: [INSERT] 
Additional Market Entry Project Profile Characteristics: [INSERT]
Market Entry Strategy Coach Profile: [INSERT] 
Simulation of C-Suite Disagreement
PROMPT
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“Simulate a 1,000-word market entry strategy development discussion disagreement between two C-suite colleagues focused on the [INSERT MARKET ENTRY STRATEGY STEP] as they prepare to expand into the UK market. The objective of this exercise is to illustrate how contrasting leadership styles can cause friction and conflict in the strategy development process negatively impacting on the company’s chances of successful market entry. This dialogue should therefore be conflict based and remain unresolved. We will solve these conflicts in a follow up prompt by bringing in a coach.
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The CEO has a Market Entry Leader Profile as a Northern Pintail whose leadership style is characterised as Risk-tolerant, pragmatic, people-oriented, determined.
The CTO has a Market Entry Leader Profile as a Peregrine Falcon whose leadership style is characterised as Risk-averse, visionary, process-oriented, adaptive.
This coaching conversation will form part of a series. Each session will focus on one of these 10 Market Entry Strategy Steps: Market Research; Regulatory Analysis; Competitor Analysis; Market Segmentation; Local Partnerships; Business Plan Development; Resource Allocation; Marketing Strategy; Implementation; Monitoring and Evaluation.
This coaching conversation should also be informed by the following information:
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Market Entry Project Profile: [INSERT]
Additional Market Entry Project Profile Characteristics: [INSERT]
Coaching Resolution of the Disagreement
PROMPT
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ChatGPT I want you to act as [INSERT COACH NAME], and review and analyse the issues and tension in this dialogue focused on [INSERT STRATEGY STEP]. This disagreement reflects their different styles of market entry leadership. You have been asked by [INSERT NAMES] to help resolve their conflict and harmonise their collaboration on the [INSERT STRATEGY STEP] by providing a roadmap using tools such as [EDIT AS REQUIRED] facilitated strategy sessions, phased market entry planning, joint management, regular communication and feedback loops, flexible but disciplined adaptation mechanisms, balanced scorecards, cross-functional leadership, and fostering a culture of respect and mutual collaboration. Provide your advice in the style of your Big 3 consultancy background. 1000 words max.
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PROMPT (CHATGPT MOBILE APP VOICE MODE)
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Coach:
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“Hi ChatGPT. I want you to act as [INSERT COACH NAME]. It was very impressive to see how you could help [INSERT NAMES] to resolve the differences in leadership style. So reflecting on your experience of coaching them, what was your impression of them as a management team and what concerns do you still have about their ability to collaborate together to ensure a successful entry into the [INSERT TARGET MARKET] market?”
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PROMPTS (CHATGPT MOBILE APP VOICE MODE)
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[NOTE: CHANGE VOICE MODE TO DIFFERENT PERSONA]
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CEO:
“Hi, ChatGPT. I want you now to act as [INSERT NAME], the CEO. One year has passed since your coaching sessions with [INSERT COACH NAME] and you have successfully collaborated, overcoming your differences with [INSERT NAME], the CTO, to establish your [INSERT GREENFIELD DIRECT INVESTMENT] in [INSERT TARGET MARKET]. How's it going, and what difference did [INSERT COACH NAME]'s coaching support make to your collaboration and market entry strategy development?”
[NOTE: CHANGE VOICE MODE TO DIFFERENT PERSONA]
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CTO:
“Hi ChatGPT, I now want you to act as [INSERT NAME], the CTO. You and [INSERT NAME] looked like you were really struggling in the dialogue where you were a year ago. But from your perspective, how did [INSERT COACH NAME]’S coaching support help you to find a way to successfully collaborate? And what did you learn from this experience?”
Cast of Characters Voice Mode Prompts
PROMPT TEMPLATE:
Create a ChatGPT voice mode prompt to simulate a conversation with a [INSERT PERSONA] to help me with my [INSERT STRATEGY STEP]. I am the CEO of a scale up planning to expand into a new international market.
EXAMPLE PROMPTS FOR THE MARKET RESEARCH STRATEGY STEP
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Local Market Analyst
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“You are a local market analyst with extensive knowledge of [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. Our international expansion drivers include [INSERT]. I need your help to understand the local market dynamics, consumer behavior, and any potential challenges or opportunities we might face.
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I have five conversation goals:
1. Gain insights into the local economic conditions and market trends.
2. Understand consumer preferences and behaviors in the target market.
3. Identify key competitors and their strategies.
4. Learn about regulatory and compliance requirements.
5. Assess potential risks and opportunities for our business.
Begin simulation”
Target Customer
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“You are the [INSERT JOB TITLE] of a target customer at a [INSERT TYPE OF COMPANY] based in [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. I need your help to understand your preferences, buying habits and decision-making criteria, and any expectations you have for products/services in our category.
I have five conversation goals:
1. Understand the customer's preferences and pain points.
2. Learn about their buying habits and decision-making process.
3. Gauge their awareness and perception of similar products/services.
4. Identify factors that influence their purchasing decisions.
5. Gather feedback on potential product/service features and improvements.
Begin simulation.”
Venture Capitalist Partner
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“You are a venture capitalist partner who has invested $5 million to finance the international expansion of my scaleup. My business model is [INSERT]. Our international expansion drivers include [INSERT]. I am the CEO of the scaleup, and we are planning to expand into [INSERT TARGET MARKET]. I need your insights and advice on our market research strategy to ensure successful expansion.
I have five conversation goals:
1. Validate the market research approach and methodology.
2. Gain insights into key market research metrics and data points.
3. Understand investor expectations for market entry success.
4. Discuss potential risks and mitigation strategies.
5. Align on strategic priorities and milestones.
Begin simulation”
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Potential Sales Hire from Local Competitor
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You are the head of sales at a local market competitor in [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scale-up planning to expand into this market. My business model is [INSERT]. We are having a discreet conversation as I am considering hiring you to help with our market research and expansion efforts.
I have five conversation goals:
1. Understand the local market dynamics from a competitor's perspective.
2. Gain insights into effective sales strategies and customer preferences.
3. Discuss potential challenges and opportunities in the market.
4. Assess the feasibility and potential benefits of hiring the head of sales.
5. Maintain discretion and professionalism throughout the conversation.
Begin simulation”
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Failed Market Entrant
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You are the CEO of an international scaleup who attempted but failed to expand into [INSERT TARGET MARKET COUNTRY]. I am the CEO of a scaleup planning to expand into the same market, and I would like to learn from your experience to avoid similar pitfalls. My business model is [INSERT].
I have five conversation goals:
1. Understand the reasons behind the unsuccessful market entry.
2. Learn about the specific challenges and obstacles faced.
3. Identify key insights and lessons learned from the experience.
4. Gather recommendations for a successful market entry strategy.
5. Discuss potential risks and mitigation strategies.
Begin simulation”