Meet the Founder

​Greg Rogers, Founder of MarketEntryLeaders.com has over twenty years' experience working in international trade and investment, economic development and innovation.

 

His consultancy background at PA Consulting, EY and Gateley Global has involved managed service delivery assignments for national and sub-national Investment Promotion Agencies. Greg has supported hundreds of C-suite clients to achieve their international expansion strategic objectives across sectors such as advanced engineering, energy, tech, and life sciences.

 

Greg has also worked in international trade within the legal services sector for UK law firm Burges Salmon as a business development manager as well as for public affairs and innovation strategy consultancies.​

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​In 2023 he could see an opportunity to develop a market entry leadership profiler and generative AI toolkit to help market entry leaders streamline strategy and navigate new markets with precision. Following an intensive period of generative AI research and development Greg developed an AI toolkit to help scaleups develop customised market entry strategy guidance aligned with their leadership styles.

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The outcome of this research and development process is MarketEntryLeaders.com. This website includes AI strategy tools, video tutorials and profile specific prompt engineering resources to help scaleup C-suite teams to play to their strengths, mitigate weaknesses and harmonise collaboration to increase their chances of success.
 

Endorsements 

 

“Greg’s expertise on what is required to plan, execute and succeed in the UK is outstanding. We would not hesitate to refer Greg to our business colleagues and suppliers making the leap into new international markets.” 

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(Paul Webster, Former Trade and Investment Commissioner, UK and Europe, Investment New South Wales) 

"Greg led the work on a review of the West of England Inward Investment Service. Greg went above and beyond to ensure that we had a robust, evidence based, report with strong analytics leading to deliverable strategic and operating recommendations. Greg also managed a host of surveys, workshops and interviews to provide a really helpful narrative from the perspectives of our partners, stakeholders and clients. Thank you Greg for a job well done." 

 

(Antony Merritt, Head of Enterprise, Inward Investment and Trade, West of England Combined Authority) 

 
Greg played a key role as our International Trade BD Manager helping me to build a successful multi-disciplinary trade practice. Greg developed our DIT engagement strategy, organising sector focused briefings by our lawyers for DIT teams in the UK and overseas, coordinated client BD meetings leveraging firm-wide support, and project managed our appointment to the UK government's Trade Law Panel for International Trade and Negotiations. He is a prolific networker within the trade and investment community with a strong understanding of how to project manage international market entry." 

 

(Paul Browne, Head of International Trade, Burges Salmon LLP) 

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"Greg Rogers, who worked for me for around 3 years, is an extremely professional and highly dedicated individual who produced excellent proposals for companies and got outstanding feedback for the work he did with clients. He is very keen to please the customer and to do the right thing. He is also a warm and friendly person who adheres to high moral standards."

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(Piers Willson, Former Director of Partnerships, Department for International Trade, Investment Services Team)